The Chronicle
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- news
How to increase the average receipt in the winery: practical strategies for wine tourism
The real challenge is not filling the winery, but maximizing the value of each guest. Here's how upselling, wine clubs, and authentic storytelling can increase the average receipt and customer loyalty. L'articolo How to increase the average receipt in the winery: practical strategies for wine tourism proviene da Wine Meridian .
- news
Wineries are ideal destinations for camper enthusiasts: a path to explore
More and more travelers are choosing campers to live authentic experiences. Wineries can become ideal destinations, combining hospitality and wine tourism. L'articolo Wineries are ideal destinations for camper enthusiasts: a path to explore proviene da Wine Meridian .
- news
The most common mistakes in wine tourism: when hospitality is not (really) an experience
From wine that "speaks for itself" to inconsistent communication: here are the most frequent missteps that prevent wineries from transforming a visit into a memorable story. L'articolo The most common mistakes in wine tourism: when hospitality is not (really) an experience proviene da Wine Meridian .
- news
Unforgettable wine tourism experiences: what are visitors really looking for?
An analysis of new trends to understand how to transform authenticity and innovation into tools to attract and retain customers. L'articolo Unforgettable wine tourism experiences: what are visitors really looking for? proviene da Wine Meridian .
- news
We don’t want to be the best in wine tourism, we want to be the most useful
A method that doesn't come from theory, but from hundreds of real experiences in the field. Our goal is to provide practical tools that can be applied immediately for training that becomes a strategic investment for the entire company's growth. L'articolo We don’t want to be the best in wine tourism, we want to be the most useful proviene da Wine Meridian .
- news
Managing an event at the winery: 7 steps to success
To transform an event from a simple cost into a strategic investment, a precise method is required. From defining objectives to follow-up: the roadmap to turn every occasion into a powerful marketing tool. L'articolo Managing an event at the winery: 7 steps to success proviene da Wine Meridian .
- news
Beyond empty phrases in the wine world: finding the courage to tell your story as a winery
Tradition, innovation, quality, passion... how many times have we read these? Enough with empty words: every winery deserves a true story, not a recycled slogan. L'articolo Beyond empty phrases in the wine world: finding the courage to tell your story as a winery proviene da Wine Meridian .
- news
Is it better to focus on export or on wine tourism? What matters is selling well and knowing your business
Opening your winery to the public is not a fallback, but a strategic choice. The real failure is continuing to think that only foreign markets give value to Italian wine. The heated debate sparked by our Summer Tour proves it: something is changing. L'articolo Is it better to focus on export or on wine tourism? What matters is selling well and knowing your business proviene da Wine Meridian .
videoThe Colors of Red Wine
Mind you... this is a *simplification* of the colors of red wine. So consider this a possible starting point, with the understanding that there's much more to learn on this topic. 🍷
- news
“We’d just like to make wine…” but the world no longer allows it. A producer’s testimony
A professional from the sector writes us a sincere letter, which is also an outburst that initiates a collective reflection: today wine is no longer enough, and those who don't realize this risk being crushed. L'articolo “We’d just like to make wine…” but the world no longer allows it. A producer’s testimony proviene da Wine Meridian .
- news
Wine tasting at the wine shop: a right or a courtesy?
Some customers still take free tasting at the winery for granted. Mature wine tourism begins with knowing how to value even a sip. L'articolo Wine tasting at the wine shop: a right or a courtesy? proviene da Wine Meridian .
- news
Everyone is a seller, no exceptions. Here’s why winery sales are a collective responsibility
Every role in the winery contributes to a sale that isn't limited to "buying," but builds trust and value through authentic dialogue with the customer. L'articolo Everyone is a seller, no exceptions. Here’s why winery sales are a collective responsibility proviene da Wine Meridian .
- news
Apricot picking at De Krans
Come visit De Krans for the annual apricot picking which will be taking place from 21 November to 3 December 2025 and will be available at R11 per kilogram. Bring your own basket, or cooler bag and enjoy the time in the apricot orchards. Please […] The post Apricot picking at De Krans appeared first on De Krans Wines .
- news
Wine tourism, it’s time for a check-up: how an external analysis can reveal your winery’s potential
Many wineries invest with passion but don't achieve the desired results. A strategic audit offers a clear vision of strengths, weaknesses, and growth opportunities, transforming data into a concrete action plan. L'articolo Wine tourism, it’s time for a check-up: how an external analysis can reveal your winery’s potential proviene da Wine Meridian .
- news
Dacastello’s Barbera d’Alba
We tasted for you Barbera d'Alba by Dacastello. L'articolo Dacastello’s Barbera d’Alba proviene da Wine Meridian .
videoLaurenz V “Singing” Kamptal Grüner Veltliner 2023 | 93 Points
Laurenz V “Singing” Kamptal Grüner Veltliner 2023 | 93 Points Santé, James © 2026 James Melendez / James the Wine Guy — All Rights Reserved. **** Social Networks LinkedIn: https://www.linkedin.com/in/jamespmelendez/ Instagram: https://www.instagram.com/james_melendez_jamesthewineguy/ WordPress: http://jamesthewineguy.wordpress.com/ YouTube: http://www.youtube.com/user/jamesthewineguy Facebook: https://www.facebook.com/jameswineguy/ Twitter: http://twitter.com/jamesthewineguy
- news
Cielo e Terra’s 3 Passo Rosso
We tsted for you 3 Passo Rosso by Cielo e Terra. L'articolo Cielo e Terra’s 3 Passo Rosso proviene da Wine Meridian .
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The end of an era of lightness: wine in the society of conscious sobriety
The Coop Report 2025 portrays a sober, selective country focused on quality. For wine, the challenge is to remain desirable without betraying its identity. L'articolo The end of an era of lightness: wine in the society of conscious sobriety proviene da Wine Meridian .
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More “elastic” wine needed urgently
According to Circana, successful brands today are elastic. Wine, however, remains too anchored in tradition. L'articolo More “elastic” wine needed urgently proviene da Wine Meridian .
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The Cassandra syndrome: why wine doesn’t want to accept success
When excellence is a "sin": the sector's psychological resistance to welcoming positive experiences. Exposing complaints as an alibi. L'articolo The Cassandra syndrome: why wine doesn’t want to accept success proviene da Wine Meridian .
- news
Tariffs and crazy prices: the unexpected crisis is a lesson in parsimony for the US wine market
The world's largest wine market is slowing down alarmingly, but for too long, it was believed that markups could grow indefinitely. It is time for a new equilibrium in the supply chain. L'articolo Tariffs and crazy prices: the unexpected crisis is a lesson in parsimony for the US wine market proviene da Wine Meridian .
videoStarting the week with a reality check 😬
Turns out street festivals have rules… who knew? 🥲 Watch more travel chaos on The Wine Show Channel now!🍷
fromThe Wine Show
videoAperitivo at Home Ep. 3: Trader Joe’s Cheddar with Truffle + Chardonnay #winepairing #wineandcheese
podcast· 16:35185. Is Moderation Possible?
Is moderation even possible—or are you just setting yourself up for disappointment? In this week’s episode of 90 Days Later, I’m breaking down the truth about moderation, why it works for some and not others, and how to know if it’s the right path for you. Spoiler: it’s not about being “good enough” to control your drinking—it’s about understanding why you want to, and building self-trust from the inside out. We’ll talk about what moderation really takes, the mindset shifts that make it easier, and why some clients eventually choose to leave alcohol behind altogether—on their own terms. Whether you’re cutting back, taking a break, or somewhere in the messy middle, this episode will remind you that your journey doesn’t have to look like anyone else’s. You don’t need a crisis to make a change. You just need a willingness to listen to that quiet voice that says, “This isn’t working anymore.” 👉 If that voice is getting louder—and you’re ready for real support—book a free call and let’s ta