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India’s Alcobev Industry is Booming despite Global Negative Growth
India’s alcoholic beverage sector is rapidly evolving into a massive consumer-driven industry, powered by premiumisation, rising disposable incomes, urban lifestyle changes, and strong brand loyalty. As consumer preferences shift towards quality over quantity, the industry is witnessing a strong premiumisation wave across whisky, craft spirits, wine, beer, and ready-to-drink (RTD) beverages. The market is projected to grow from USD 208.3 billion in 2026 to USD 312.4 billion by 2036, reflecting steady long-term demand. According to industry estimates, India’s alcobev market is expected to cross ₹5.3 lakh crore in revenues, driven by a young population, increasing urbanisation, and changing social attitudes towards alcohol consumption. Consumers are increasingly “drinking less but choosing better,” trading up from economy brands to premium and super-premium offerings, particularly in whisky, craft gin, and Indian single malts. Industry leaders such as United
fromAmbrosia India - news
Why Armenian Brandy is ready to join the world’s great spirits
With strict production standards and a deep connection to place, Armenian Brandy is cementing its place among the world’s leading spirits The post Why Armenian Brandy is ready to join the world’s great spirits appeared first on The Spirits Business .
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Crazy Cock Indian Single Malt Whisky wins big at IWSC 2026
Continuing the trend of Indian Whiskies winning big at international awards – India’s Crazy Cock Indian Single Malt Whisky has emerged as one of the standout performers at the International Wine & Spirit Competition (IWSC) UK 2026, with its Crazy Cock Madhuca III earning a Gold Medal and 95 points to become the highest-scoring Indian whisky at this year's competition. Crazy Cock Madhuca I and Madhuca II also managed to secure 93 points each - giving South Seas Distilleries the three highest-ranking Indian single malt positions at the awards. Apart from Madhuca, Crazy Cock Rare and Crazy Cock Dhua were also awarded Silver medals with 91 points each. What makes this special is that the malts have been crafted at South Seas Distilleries, which is India's oldest single malt distillery with the Madhuca expressions lauded as the first of its kind single malt whiskies - finished in Mahura casks. IWSC UK 2026 Results – Crazy Cock Indian Single Malt Whisky • Crazy Cock Ma
fromAmbrosia India - news
Mike And Matt Taste Flair Bourbon
The other day, Steffani Scheurich stopped by with the producers of a new Bourbon that she is representing. I always look forward to meeting with Steffani because she represents some excellent whiskey producers and this is no exception. The Bourbon... Continue Reading →
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California wineries request US$32 million to fight vineyard pest
Senators have requested the immediate release of emergency funds from the US Department of Agriculture to "contain and eradicate" the glassy-winged sharpshooter before it decimates vineyards across California. The post California wineries request US$32 million to fight vineyard pest appeared first on The Drinks Business .
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Government urged to back new law to protect historic pubs
The consumer group The Campaign for Real Ale (CAMRA) is calling on MPs and ministers to back a new law to stop heritage pubs in England from being demolished or converted. The post Government urged to back new law to protect historic pubs appeared first on The Drinks Business .
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Jaume Serra uncovers Cava’s Mediterranean identity
db discovers how the close proximity of Jaume Serra's vineyards to the Mediterranean Sea and the winery's commitment to quality are reflected in its wines. The post Jaume Serra uncovers Cava’s Mediterranean identity appeared first on The Drinks Business .
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How the Martini glass became more than the Martini
Think of a Martini, and what do you picture? We bet that it’s the classic V-shaped cocktail glass that immediately comes to your mind The post How the Martini glass became more than the Martini appeared first on The Spirits Business .
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Celebrate World Martini Day with these Martini Recipes
This week, we’re raising a glass to World Martini Day, but because we do things a little differently here in the Snowy Mountains, we’re calling it World Schnappy-tini Day. These are our distiller's pick of the best schnappy-tini recipes. The post Celebrate World Martini Day with these Martini Recipes appeared first on Wildbrumby Distillery | Schnapps | Gin | Vodka .
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Italian icon wines strike ‘landmark partnership’ with Fells in UK
Two of Italy’s most recognisable fine wine names - Grattamacco and Poggio di Sotto - have appointed Fells as their UK distributor. The brands, both owned by ColleMassari Estates, will be available via the distributor from 1 July. The post Italian icon wines strike ‘landmark partnership’ with Fells in UK appeared first on The Drinks Business .
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Argea shows the business sense in pushing sustainability
With its recent sustainability report, Italy’s largest private wine company is proving the positive impact of sustainability not only on people and the planet, but also on the producer itself. The post Argea shows the business sense in pushing sustainability appeared first on The Drinks Business .
videoPronto vuelve el número 1 en concierto
☀️Jamás olvidaré ese sobre que decía mi nombre debajo de “Invitados del Artista” (no hay mejor música para tomar #vino que la de @luismiguel)🍷 Y luego caminar a primera fila en el @coliseopr. Amiga @euge_cabral ¿para cuándo las fechas de la gira de Mickey? #luismiguel #concierto #puertorico
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#WeekInPictures: Italian discoveries and Vagabond’s Soho debut
This week saw Italian wine regions and producers showcase everything from Tuscan Sangiovese to Lugana's Turbiana whites. Elsewhere, Vagabond Wines opened its largest venue to date in Soho and Andreola revealed an ambitious still wine project in the Belluno Dolomites. The post #WeekInPictures: Italian discoveries and Vagabond’s Soho debut appeared first on The Drinks Business .
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【 Review 】The Lucky Cat Double Individuals Choco & Luna
Hombo Shuzo Mars Whisky has released the latest addition to its Lucky Cat series. Here’s a look at the product’s flavor profile and details. “The Lucky Cat” is a series of blended whiskys crafted using Mars Whisky’s blending expertise, featuring a variety of unique cats as motifs. The “Lucky Cat Series” has been on sale […]
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【 Review 】Kuju Single Malt Small Batch #01
Kuju Distillery in Oita Prefecture has launched a single malt small batch. Kuju is primarily made from sherry-cask-aged spirits. We explain its features, price, and how to purchase it. Kuju Distillery is located in Oita Prefecture. Following the release of “First” in April 2025, they launched “Kuju Sora.” This time, they’ve released a single malt […]
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Decanter World Wine Awards 2026 Platinum winners: Thrilling 97-point wines
From superb classics to hidden gems...
videoOctober 3, 2026
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Bitters, balance and the new era of Dry July
What was once viewed as the month of abstinence has evolved into one of the biggest opportunities in the modern drinks landscape. Dry July now sits at the centre of the rapidly growing no- and low-alcohol movement, with younger consumers increasingly seeking sophisticated alternatives to traditional full-strength serves. According to a 2025 Finder survey, 31 per… The post Bitters, balance and the new era of Dry July appeared first on australianbartender.com.au .
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Exploring Brazilian Single Malt Whisky: A First for The Whisky Boys
A few weeks ago, The Whisky Boys received seven samples of single malt whisky from Andre de Almeida from Inside The Cask Ltd. What made this parcel particularly exciting was that... thanks for reading Whisky Boys Whisky Blog
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From The Vault: Bourbon+ VIPs Celebrate an Evening of Hard-to-Find Libations and Whiskey-Crafted Cocktails
If there’s one thing that can get Nashvillians out on a chilly night, it’s bourbon. So, when Bourbon+ hosted a VIP event celebrating rare and collectible spirits this winter, guests were ready and waiting to raise a glass. On December 12, a collective of the magazine’s VIP readers and friends gathered to indulge in some…
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Will My Blue Cross Blue Shield Insurance Cover Inpatient Rehab in Austin?
Yes, Blue Cross Blue Shield insurance typically covers inpatient rehab in Austin, though the exact level of coverage depends on your specific plan, network, and medical necessity criteria. Most BCBS policies include substance use disorder treatment as an essential health benefit under the Affordable Care Act, which means you’re entitled to some level of inpatient […] The post Will My Blue Cross Blue Shield Insurance Cover Inpatient Rehab in Austin? appeared first on Nova Recovery Center Near Austin Texas .
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The Tequila Storyteller
Learn More about Manuel De Avila, Tequila Don Julio’s National Ambassador
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Mixology: Bourbon Cocktails That Work Year-Round
As we continue to enjoy the spring season, we’re taking a moment to look back at the flavors that kept us warm during the holidays. Whiskey and Bourbon took center stage at our Bourbon+ event as we put the spotlight on three cocktails that taste just as good now. The recipes prove that good bourbon…
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Espresso Martini Riffs
Creative riffs that prove the cocktail's staying power. The post Espresso Martini Riffs appeared first on Imbibe Magazine .