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#wine-industry-articles
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OpEd: This Snarkiness Among Industry Insiders Has Got to Stop
Just because things aren’t going right, it doesn’t mean we have to point fingers. When we get irritated, we get snarky— it’s natural. Nowadays, there is a lot to be [...]
by Randy Caparoso1 viewfeaturedopinionwine-industry-articlesopedrandy-caparosowine-industry-trends - news
Relighting Passion
By Karen MacNeil Wine’s Time is Now The Statue of Liberty was crumbling. But in 1986, after five years and $250 million, the Statue was “Relit” in a thrilling nationwide [...]
by Expert Editorial2 viewsexpert-editorialfeaturedwine-industry-articlescome-over-octobercome-together-a-community-for-winekaren-macneil - news
Declaration of Connection
250 Years of the Wine That Unites Us By Jim Trezise, President, Wine America A Tribute to America, Wine and Friends As we Americans pause to celebrate the ideals, people, [...]
by Expert Editorial2 viewsexpert-editorialfeaturedwine-industry-articlesjim-trezisewine-america - news
Thinking About a Harvest Internship? Start Here
As harvest approaches, wineries are seeking interns for the upcoming months. Now is the time to start your search, keeping in mind that harvest work requires a strong commitment: it [...]
by Karen M. Wetzel3 viewscareers-employmentfeaturedwine-industry-articleswine-industry-careersharvest-internsharvest-jobs - news
What Your Visual Library is Actually Telling Buyers About Your Brand
Five questions every winery should be able to answer about its imagery before the next selling season. For most wineries, the visual library is the part of the operation no [...]
by Expert Editorial2 viewsdtcexpert-editorialpackagingwine-industry-articlesbrand-identitylaurie-millotte - news
WIN Insider Series with Michael Kaiser | WineAmerica
In this WIN Insider episode, George interviews Michael Kaiser, the recently promoted Executive Director of WineAmerica, about the evolving American wine landscape and federal advocacy for wineries outside California. With [...]
by Editor2 viewspeoplewine-industry-articleswine-industry-insider-seriesmichael-kaiserwin-insider-serieswineamerica - news
The Invisible Power of Associations
By Jim Trezise, President of WineAmericaThe National Association of American Wineries™ Winery Ledger Taxes PAIDMortgage PAIDUtilities PAIDSalaries PAIDTasting Room Supplies PAIDBottles PAIDClosures PAIDShipping Containers PAIDBarrels ORDEREDTanks ORDEREDAssociations When times get [...]
by Expert Editorial3 viewsexpert-editorialfeaturedwine-industry-articlesassociationsjim-trezisewineamerica - news
Younger Generations are Reshaping Fine Wine, Not Rejecting it
The next generation of wine consumers are often framed as a threat to the fine wine market. They are drinking less alcohol overall, moderating more consciously, and spending differently than [...]
by Expert Editorial3 viewsexpert-editorialfeaturedwine-industry-articlescb-winecult-boutique-wine-managmentfine-wine - news
14 Years of Celebrating the Industry’s Quiet Innovators
Behind every great bottle of wine is a long list of people whose names rarely appear on the label. The cooperage that engineered a new toasting profile. The software company [...]
by Editor2 viewsfeaturedwine-industry-articleswinnovation-awardsinnovationnominationswine-industry-awards - news
A 3-Step Plan for Data-Driven Brand Turnarounds
When I assumed the role of Faculty Director of the Wine Business Institute, the weight of expectation to solve the wine industry’s mounting challenges was immediate. Having spent my entire [...]
by Damien Wilson3 viewsexpert-editorialfeaturedwine-industry-articlesconsumer-aquisitiondamien-wilsonstructural-correction - news
Defining the Wine Brand Ambassador: Roles, Skills and Expectations
Ever wondered what a Brand Ambassador actually does? The truth is, it’s a broad term that can cover a wide range of roles. Let’s break it down and bring some [...]
by Karen M. Wetzel3 viewscareers-employmentfeaturedwine-industry-articleswine-industry-careersbeverage-trade-networkbooker-wines - news
The Biggest Themes Defining Wine Sales Right Now
The wine industry isn’t standing still—and neither were the conversations at this year’s Wine Sales Symposium. The mood surrounding the wine industry has shifted noticeably over the past year. Headlines [...]
by Editor3 viewsfeaturedsales-marketingwine-industry-articlesdirect-to-consumerhospitalitywine-consumer - news
Turning the Tables on Kat Anderson
Kathryn Anderson is an author, travel journalist, and speaker whose work has appeared in publications worldwide. As the creator of the award-winning site Coffee and Mascara, she guides readers toward [...]
by Carl Giavanti4 viewsfeaturedpeoplewine-industry-articlescarl-giavantiturning-the-tables-interviewing-the-interviewers
