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#wine-industry-articles
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Thinking About a Harvest Internship? Start Here
As harvest approaches, wineries are seeking interns for the upcoming months. Now is the time to start your search, keeping in mind that harvest work requires a strong commitment: it [...]
by Karen M. Wetzel19 viewscareers-employmentfeaturedwine-industry-articleswine-industry-careersharvest-internsharvest-jobs - news
What Your Visual Library is Actually Telling Buyers About Your Brand
Five questions every winery should be able to answer about its imagery before the next selling season. For most wineries, the visual library is the part of the operation no [...]
by Expert Editorial22 viewsdtcexpert-editorialpackagingwine-industry-articlesbrand-identitylaurie-millotte - news
WIN Insider Series with Michael Kaiser | WineAmerica
In this WIN Insider episode, George interviews Michael Kaiser, the recently promoted Executive Director of WineAmerica, about the evolving American wine landscape and federal advocacy for wineries outside California. With [...]
by Editor16 viewspeoplewine-industry-articleswine-industry-insider-seriesmichael-kaiserwin-insider-serieswineamerica - news
The Invisible Power of Associations
By Jim Trezise, President of WineAmericaThe National Association of American Wineries™ Winery Ledger Taxes PAIDMortgage PAIDUtilities PAIDSalaries PAIDTasting Room Supplies PAIDBottles PAIDClosures PAIDShipping Containers PAIDBarrels ORDEREDTanks ORDEREDAssociations When times get [...]
by Expert Editorial18 viewsexpert-editorialfeaturedwine-industry-articlesassociationsjim-trezisewineamerica - news
Younger Generations are Reshaping Fine Wine, Not Rejecting it
The next generation of wine consumers are often framed as a threat to the fine wine market. They are drinking less alcohol overall, moderating more consciously, and spending differently than [...]
by Expert Editorial20 viewsexpert-editorialfeaturedwine-industry-articlescb-winecult-boutique-wine-managmentfine-wine - news
14 Years of Celebrating the Industry’s Quiet Innovators
Behind every great bottle of wine is a long list of people whose names rarely appear on the label. The cooperage that engineered a new toasting profile. The software company [...]
by Editor21 viewsfeaturedwine-industry-articleswinnovation-awardsinnovationnominationswine-industry-awards - news
A 3-Step Plan for Data-Driven Brand Turnarounds
When I assumed the role of Faculty Director of the Wine Business Institute, the weight of expectation to solve the wine industry’s mounting challenges was immediate. Having spent my entire [...]
by Damien Wilson16 viewsexpert-editorialfeaturedwine-industry-articlesconsumer-aquisitiondamien-wilsonstructural-correction - news
Defining the Wine Brand Ambassador: Roles, Skills and Expectations
Ever wondered what a Brand Ambassador actually does? The truth is, it’s a broad term that can cover a wide range of roles. Let’s break it down and bring some [...]
by Karen M. Wetzel17 viewscareers-employmentfeaturedwine-industry-articleswine-industry-careersbeverage-trade-networkbooker-wines - news
The Biggest Themes Defining Wine Sales Right Now
The wine industry isn’t standing still—and neither were the conversations at this year’s Wine Sales Symposium. The mood surrounding the wine industry has shifted noticeably over the past year. Headlines [...]
by Editor25 viewsfeaturedsales-marketingwine-industry-articlesdirect-to-consumerhospitalitywine-consumer - news
Turning the Tables on Kat Anderson
Kathryn Anderson is an author, travel journalist, and speaker whose work has appeared in publications worldwide. As the creator of the award-winning site Coffee and Mascara, she guides readers toward [...]
by Carl Giavanti21 viewsfeaturedpeoplewine-industry-articlescarl-giavantiturning-the-tables-interviewing-the-interviewers