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news2026-04-06
Context Is Everything: How Occasion-Based Marketing Is Changing the Wine Industry
Why the "What" Matters Less Than the "When" Walk into any grocery store wine aisle and watch how people actually choose a bottle. They're not mentally parsing acidity levels or imagining oak finish. They're thinking about tonight. A dinner they're bringing a bottle to. A friend coming over. A Tuesday evening that deserves something special. The moment comes first. The wine fills it. That sequence is not new, but most winery marketing still operates in reverse, leading with the product and hoping the consumer connects it to their life on their own. Increasingly, they don't. They move on to the brand that did that work for them. Occasion-based marketing is not a trend. It's a recognition of how purchasing decisions have always worked for most buyers, and a willingness to meet them there. Why Tasting Notes Alone Aren't Moving Bottles You're Speaking a Language Most Buyers Don't Use Tasting notes are a professional shorthand developed by and for people who spend significant time thinking a
by Deksia Jones3 views
news2026-04-06
5 Reasons People Are Switching to Non-Alcoholic Beer During the Week
More people are choosing non-alcoholic beer during the week for balance, better mornings, and great flavor. Here are 5 reasons why. The post 5 Reasons People Are Switching to Non-Alcoholic Beer During the Week appeared first on NA Beer Club .
by Tyler Keough5 views
blog
news2026-04-06
Monin Cup 2026 desafia bartenders e pode te levar à Paris
MONIN CUP desafia jovens talentos da coquetelaria em competição global; inscrições já estão abertas e etapa final acontecerá na França Estão abertas as inscrições para o Monin Cup, campeonato global de coquetelaria que ocorre a cada dois anos, promovido pela Monin, marca francesa líder mundial em xaropes premium para bebidas. Em sua 5ª edição, o […] O post Monin Cup 2026 desafia bartenders e pode te levar à Paris apareceu primeiro em Mixology News .
by Mixology News6 views
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news2026-04-06
Weekly Cellar Round-Up
Over the course of a week, I taste a bunch of wine, usually with friends, and almost always with my wife. Here are some of the wines we tasted over the past few weeks. These are wines that were not sent … Continue reading →
by the drunken cyclist7 views
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news2026-04-06
Best Japanese Whiskies Under $100
By Richard Thomas For a decade now, I have devoted no small amount of effort to deflating the clickbait “bourbon shortage” claims that have been a staple of some pundits and many mainstream media reporters. The scarcity of a bottle like Pappy Van Winkle 15 Year is not a shortage, but the result of a …
by Editor3 views
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news2026-04-06
Tales of The Cocktail Foundation Announces Spirited Awards® 2026 Middle East & Africa Regional Top 10 Honorees
NEW ORLEANS, LA (April 6, 2026)— Tales of the Cocktail Foundation (TOTCF) is proud to announce the Middle East & Africa Regional Top 10 Honorees for the 20th annual Spirited Awards®. Since its inception in 2007, the Spirited Awards has become one of the world’s highest-regarded honors in the drinks industry, celebrating outstanding individuals, establishments, Read more... The post Tales of The Cocktail Foundation Announces Spirited Awards® 2026 Middle East & Africa Regional Top 10 Honorees appeared first on Tales of the Cocktail Foundation .
by TOTC Staff6 views
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news2026-04-06
Wines of Alsace and the Loire Valley Reflect the Energy of France’s Cool-Climate Heart
There are many wines from regions in France other than Bordeaux and Bourgogne, but you know that, of course. That said, I continue to explore the luscious offerings from the Rhone Valley, Provence, Roussillon, Languedoc, Southwest France, Savoie, Jura, and of course Champagne. Just recently, I was sent wines (as samples) from both Alsace and […] READ MORE The post Wines of Alsace and the Loire Valley Reflect the Energy of France’s Cool-Climate Heart appeared first on Grape Experiences .
by Cindy Rynning7 views
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news2026-04-06
Review: Jameson Triple Triple Irish Whiskey Bourbon, Sherry & Chestnut Casks
All expressions of Jameson are already triple distilled. With this release it adds three types of aging/finishing. Triple Triple, get it? Aging and finishing includes two familiar cask types — bourbon and sherry, both already used by the Irish operation — plus a new and unusual one — chestnut casks, a first for the brand.… The post Review: Jameson Triple Triple Irish Whiskey Bourbon, Sherry & Chestnut Casks appeared first on Drinkhacker: The Insider's Guide to Good Drinking .
by Christopher Null7 views
best-valuefeaturedirish-whiskeyrated-areviewswhiskey
news2026-04-06
Midleton Very Rare 2026 Vintage Release unveiled
Midleton Very Rare 2026 Vintage Release unveiled Midleton Very Rare has announced the release of its 2026 Vintage, the 43rd annual release in the series and the sixth vintage under the watch of Master Distiller Kevin O’Gorman. As with previous releases, the 2026 Vintage is presented as a blend of some of the finest single […]
by Whiskey Blogger3 views
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news2026-04-06
Governo all’Uso Toscano🍷
🇮🇹 “Governo all’Uso Toscano”.🍷 No, non è politica. Tranquillo. È una tecnica antica: prendi un po’ d’uva e la fai appassire, tipo influencer in vacanza, ma su graticci… e poi la aggiungi al vino già fermentato. Boom 💥Riparte la fermentazione. Risultato❓ 🍷Un vino più ricco, più profumato e più morbido. Lo faceva già il “Barone […] L'articolo Governo all’Uso Toscano🍷 proviene da TanninTime: E-Commerce Vini Artigianali, Vegani, Biologici .
by DOC5 views
blog
news2026-04-06
The dry-farming advantage
A new industry-led initiative for dry-farmed vineyards took to the global stage this March during its official launch at ProWein Düsseldorf. The Dry-Farmed Collective, an initiative of Perdeberg Wines, brings together growers, producers, researchers, and advocates committed to protecting and promoting the country’s rain-fed vineyards.
by SA Wine Industry5 views
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news2026-04-06
Q&A with Jaco Kriel, John Deere Financial
Jaco Kriel has been in the banking industry for over 30 years, fulfilling a variety of roles, from teller to portfolio manager, business development officer for commercial asset finance, and Absa Private Banker. He is Finance Specialist for John Deere Financial in the Western Cape.
by SA Wine Industry5 views
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news2026-04-06
Responsibly distilled
Brandy, while steeped in tradition, poses complex sustainability challenges. From energy-intensive distillation to water usage and vineyard management, producers are increasingly required to balance craftsmanship with environmental responsibility.
by SA Wine Industry5 views
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news2026-04-06
Sweet, simple and soft sums up Shortbarrel Four-Grain Bourbon
There is a significant number of consumers who would like this and buy it repeatedly. It's enough flavor and spice for them; approachable as an everyday drinker. This is the kind of whiskey that becomes a good seller that pays a lot of bills at the distillery.
by Steve Coomes6 views
bourbon-whiskey-reviewsbottleshortbarrel-bourbon
news2026-04-06
Where beer geeks fear to tread
Today it's another chapter in the ongoing history of Dublin's Smithfield Brewing Company, last seen in this post  from 2024. Back then, a shiny new brewing kit had been installed at the old soap factory on North King Street but there was no sign of the brewery opening, nor indeed of any brewing happening -- I understand there is a well-established contract brewing link to JJ's in Limerick. I suspect that will be the case for a little while yet, as the soap factory has been earmarked for redevelopment into student flats, meaning the brewery will be on the move again. Smithfield Brewing is part of a company which owns a small chain of central Dublin pubs, clustered around fashionable Fade Street, which are the only venues in which the beer is served. Finding out what they're pouring these days meant going undercover as one of the cool kids, to Drury Buildings, where four unfamiliar Smithfield beers were on tap. Smithfield IPA looks a bit flag-shippy, leftmost of the tap array and wi
by noreply@blogger.com (The Beer Nut)4 views
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news2026-04-06
Which Rum Brands May Be Up for Sale?
A possible Pernod–Brown-Forman tie-up raises a bigger question: when portfolios overlap or turmoil hits, which rum brands stay—and which get sold?
by Matt Pietrek0 views
news2026-04-06
Alternative Varietal Sparkling Wine
Do you enjoy sparkling wine? Try these from non traditional varieties
by Darby Higgs2 views
news2026-04-06
Top Picks for Easter Monday
Brilliant primitivo is joined by white wine harbingers of summer. The post Top Picks for Easter Monday appeared first on MidWeek Wines .
by Brian Elliott5 views
reviews
news2026-04-06
For Just $9,000, You Can Pick Up Talisker’s Volcanic Rock-Toasted Whisky
Talisker has pulled out all the stops with their latest limited edition single malt. It goes by the name of Magma and represents the distillery’s oldest expression to date, having ... Visit Man of Many for the full post.
by Jacob Osborn5 views
drinks
news2026-04-06
Brewbuilt X1 Conical and upgrades/extras
<div class="bbWrapper">For Sale - Brewbuilt X1 Conical and upgrades Excellent condition, only 25 careful brews through it. Always cleaned same-day with PBW & Star San, no dents/dings . Included – * BrewBuilt X1
by maggotbrain653 views
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news2026-04-06
Tannat Red Wine Variety
Tannat Red Wine Variety, description, health benefits and producers in Australia
by Darby Higgs2 views
news2026-04-05
Baltimore Magazine: Promised Land
After an incredibly challenging few years, the Baker siblings are sowing their future at […]
by MWA2 views
featured-newsnews
news2026-04-05
Bilancia Hawke’s Bay Syrah 2020 Review
Hawke’s Bay syrah in New Zealand provides a good value alternative to the peppery syrahs of Saint Joseph and Crozes […] The post Bilancia Hawke’s Bay Syrah 2020 Review appeared first on Grape Observer Wine Review .
by Sean Mitchell6 views
wine-reviewscrozes-hermitagehawkes-baynew-zealandred-winesaint-joseph
news2026-04-05
Famous Wineries in Napa Valley: A Guide to the Best Napa Vineyards & Tastings
Napa Valley is one of the most celebrated wine regions in the world, known for its diverse wine styles and picturesque vineyards, luxury tasting experiences, and iconic Cabernet Sauvignon. Whether you’re planning your very first visit or simply expl.. Read More
by charu@wineandchampagnegifts.com (Abott Megha)2 views

Context Is Everything: How Occasion-Based Marketing Is Changing the Wine Industry

5 Reasons People Are Switching to Non-Alcoholic Beer During the Week

Monin Cup 2026 desafia bartenders e pode te levar à Paris

Weekly Cellar Round-Up

Best Japanese Whiskies Under $100

Tales of The Cocktail Foundation Announces Spirited Awards® 2026 Middle East & Africa Regional Top 10 Honorees

Wines of Alsace and the Loire Valley Reflect the Energy of France’s Cool-Climate Heart

Review: Jameson Triple Triple Irish Whiskey Bourbon, Sherry & Chestnut Casks

Midleton Very Rare 2026 Vintage Release unveiled

Governo all’Uso Toscano🍷

The dry-farming advantage

Q&A with Jaco Kriel, John Deere Financial

Responsibly distilled

Sweet, simple and soft sums up Shortbarrel Four-Grain Bourbon

Where beer geeks fear to tread

Which Rum Brands May Be Up for Sale?

Alternative Varietal Sparkling Wine

Top Picks for Easter Monday

For Just $9,000, You Can Pick Up Talisker’s Volcanic Rock-Toasted Whisky

Brewbuilt X1 Conical and upgrades/extras

Tannat Red Wine Variety

Baltimore Magazine: Promised Land

Bilancia Hawke’s Bay Syrah 2020 Review

Famous Wineries in Napa Valley: A Guide to the Best Napa Vineyards & Tastings