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#rtds
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SipMargs expands across US
Ready-to-drink sparkling Margarita brand SipMargs has begun its nationwide expansion in the US following an investment from Sazerac The post SipMargs expands across US appeared first on The Spirits Business .
by Miona Madsen1 viewnewsmarketingrtdssazeracsipmargsus - news
RTD brand Moth debuts its largest OOH campaign
Moth’s ‘You, me, Marg?’ billboards will run in London and Manchester throughout August, accompanied by activations across the UK The post RTD brand Moth debuts its largest OOH campaign appeared first on The Spirits Business .
by Joe Rogers0 viewsnewsmarketingmothready-to-drinkrtdsspirits-based-rtds - news
Finnish Long Drink explores raspberry
Ready-to-drink brand The Finnish Long Drink has debuted a new flavour, raspberry, as well as a zero-sugar variant The post Finnish Long Drink explores raspberry appeared first on The Spirits Business .
by Lauren Bowes0 viewsnewsmark-anthony-brandsproductsrtdsthe-finnish-long-drink - news
Are RTDs a threat or necessity to the gin category?
A panel debated whether RTDs are an opportunity or threat to gin, and explored the future of cans, bottles and the fast-growing category The post Are RTDs a threat or necessity to the gin category? appeared first on The Spirits Business .
by Nicola Carruthers3 viewsheadlinenewsginready-to-drinkrtds - news
How should spirits companies target the RTD opportunity?
The dynamic RTD category is a potentially lucrative source of value growth for spirits brands, but making the most of this opportunity is complex.
by Charlotte Cowan1 viewnewsrtds - news
Exclusive: The Wine Group Acquires ‘Phony Negroni’ Maker St. Agrestis
The Wine Group (TWG) has acquired St. Agrestis, the company behind the rapidly growing non-alcoholic ready-to-drink (RTD) Phony Negroni, chief marketing officer Helen Kurtz tells VinePair. TWG has not disclosed the transaction’s sum. In addition to the Phony Negroni — a non-alcoholic riff on the classic cocktail and the brand’s most popular product — St. Agrestis’s portfolio includes other zero-proof and alcoholic RTD aperitivos and Negronis. TWG’s purchase marks its first significant foray into the spirits sector, but Kurtz says the company plans to hone in on St. Agrestis’s non-alcoholic portfolio. The article Exclusive: The Wine Group Acquires ‘Phony Negroni’ Maker St. Agrestis appeared first on VinePair .
by Stephen Bradley1 viewmergers-and-acquisitionsnewsnonalcoholicnonalcoholic-cocktailsrtdrtds - news
High Noon Launches Golf-Inspired Transfusion Vodka Seltzer as Its First Limited Flavor
Today High Noon is releasing High Noon Transfusion, a vodka seltzer inspired by the cocktail popular among golfers, the brand announced in a press release. The launch marks the first time the popular ready-to-drink (RTD) vodka seltzer brand has brought a limited-edition product to market. High Noon Transfusion, which is made with real vodka and juice and tastes like the classic grape-juice drink with accents of lime and ginger, is now available nationwide but in finite allocations in each market. The article High Noon Launches Golf-Inspired Transfusion Vodka Seltzer as Its First Limited Flavor appeared first on VinePair .
by Stephen Bradley1 viewhigh-noonnewsproduct-releasereleasertdrtds - news
White Claw Maker Mark Anthony Group to Acquire The Finnish Long Drink
The Mark Anthony Group of Companies has agreed to acquire The Finnish Long Drink, a canned, gin-based sparkling cocktail. Terms of the transaction, which was announced today and is set to finalize in coming weeks, are undisclosed. Mark Anthony, which owns popular ready-to-drink brands like White Claw Hard Seltzer and Mike’s Hard Lemonade, will acquire The Finnish Long Drink as the brand comes off a year with near-20 percent growth in volume and sales of 3.3 million 9-liter case equivalents, according to Shanken News Daily’s Impact Databank. The article White Claw Maker Mark Anthony Group to Acquire The Finnish Long Drink appeared first on VinePair .
by Stephen Bradley1 viewacquisitionsmergers-and-acquisitionsnewsrtdrtds - news
Why RTDs Have a 3 Year Shelf Life and What It Means for Retailers
Ready-to-Drink (RTD) beverages are built for the realities of modern retail. Unlike beer, which typically peaks within 9 to 12 months, RTDs remain stable for 24 to 36 months without losing flavor or quality. This long shelf life is not just a technical detail. It is a strategic advantage for retailers and importers. Longer dating means fewer product write-offs, more flexible logistics, and stronger profit margins. Consumers also benefit from consistent taste, portable packaging, and the reassurance that their purchase is dependable. In this article, we explore why RTDs last so long, the science behind their 3 year shelf life, and how businesses can leverage this advantage to reduce risk and capture new opportunities.
by Garett Senez5 viewscanadian-rtd-guideexport-guidertds