How should spirits companies target the RTD opportunity?
The dynamic RTD category is a potentially lucrative source of value growth for spirits brands, but making the most of this opportunity is complex.
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Costco to Discontinue Co-Branded Kirkland Beers, Ending Partnership With Deschutes
After less than two years, Costco and Deschutes Brewery plan to discontinue their co-branded line of Kirkland Signature beers. Deschutes chief executive officer Peter Skrbek announced the change in a notice to distributors sent on July 1, Craft Business Daily reports. Production is set to be scaled back as soon as this month. The collaboration includes Kirkland Signature Helles Lager and Kirkland Signature Vintage Ale, which are expected to be gone from most Costco warehouse’s shelves by September or October. The big box store launched its partnership with Deschutes in December 2024, and it enjoyed a slew of accolades soon after. The article Costco to Discontinue Co-Branded Kirkland Beers, Ending Partnership With Deschutes appeared first on VinePair .
by Stephen Bradley1 viewbeerbeer-industrybeer-productioncostconewstrade - news
Champagne Rebounds In The U.S.
While the wine category overall continues to be challenged by moderation trends, lower disposable incomes, and heightened competition from other drinks categories, the Champagne segment has taken a step forward recently, although it hasn’t reattained the highs seen in the … Continue reading → The post Champagne Rebounds In The U.S. appeared first on Shanken News Daily .
by cjelski1 viewnewsdom-perignonkobrandlaurent-perriermoet-chandonmoet-hennessy - news
Wine Spectator: A Napa Valley Phoenix?
When the 2020 Glass wildfire destroyed Cain Vineyard and Winery, it was unclear if it could ever rise from the ashes. It has taken six years, and the future still remains uncertain, but Cain is slowly recovering. Third Leaf Partners, … Continue reading → The post Wine Spectator: A Napa Valley Phoenix? appeared first on Shanken News Daily .
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