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#best-practices
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- news
Train Your AI Wine Marketing Agents in 3 Easy Steps
If a rising tide lifts all boats, what happens when the tide goes out? For more than a generation, DTC wine marketers enjoyed the luxury of managing their craft buoyed by a rising tide of consumer spending. Today, we’re faced with a different reality that we’re all grappling with. No one knows all the answers, but all wine marketers are feeling the same pressure: DO MORE WITH LESS.
by Bryan St. Amant4 viewsbest-practices - news
Beyond SMS & Email: 2 Proven DTC Channels for Incremental Wine Sales in 2025
If you’re a wine marketer looking for incremental sales without taking big risks, it’s time to revisit two proven channels that have quietly regained their edge: direct mail and affordable mobile apps.
by Bryan St. Amant4 viewsbest-practices - news
Surviving Marketing Myopia in the U.S. Wine Industry
Marketing myopia is a sometimes fatal condition afflicting industries with a long record of success that stubbornly focus their marketing efforts on what's worked well in the past, even when technology and consumer tastes change over time.
by Bryan St. Amant4 viewsbest-practices - news
SMS Holiday Wine Marketing Compliance – 2024 Guidelines
Questions about SMS compliance are slowing the adoption of text marketing for wine. This handy guide helps make sense of it all...
by Bryan St. Amant3 viewsbest-practices - news
Grow Your SMS List with 1-Click Wine Marketing Tools
Since customer service texts are twice as popular as promotional texts, it makes sense in most cases to launch your SMS channel by first targeting existing customers who want text messages about orders, shipments, and upcoming events.
by Bryan St. Amant3 viewsbest-practices - news
Preference-Based SMS Wine Marketing – A New Paradigm for Success
Now that consumers have embraced text messaging and wine merchants have affordable tools to personalize customer engagement based on consumer interest, savvy brands are racing ahead to profit from preference-based SMS wine marketing.
by Bryan St. Amant3 viewsbest-practices - news
Double Your DTC Holiday Wine Sales with One Simple Trick
Armed with the power of SMS wine marketing, now’s the time to declare your independence from the tyranny of email marketing and engage your customers using text messaging.
by Bryan St. Amant3 viewsbest-practices - news
The Secret Ingredient for Boosting Wine Club Retention
Effective DTC marketing requires a reliable communication channel, but most wine marketers rely on email. And the only thing reliable about email marketing is that most consumers will never see the emails sent by wine merchants.
by Bryan St. Amant3 viewsbest-practices - news
How Can Ernest Hemingway Help Wine Marketers Write Better Text Messages?
Use These Tricks to Write Your Next Wine Marketing Masterpiece
by Bryan St. Amant3 viewsbest-practices