Now that consumers have embraced text messaging and wine merchants have affordable tools to personalize customer engagement based on consumer interest, savvy brands are racing ahead to profit from preference-based SMS wine marketing.
by Bryan St. Amant · source ↗
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If a rising tide lifts all boats, what happens when the tide goes out? For more than a generation, DTC wine marketers enjoyed the luxury of managing their craft buoyed by a rising tide of consumer spending. Today, we’re faced with a different reality that we’re all grappling with. No one knows all the answers, but all wine marketers are feeling the same pressure: DO MORE WITH LESS.
If you’re a wine marketer looking for incremental sales without taking big risks, it’s time to revisit two proven channels that have quietly regained their edge: direct mail and affordable mobile apps.
Marketing myopia is a sometimes fatal condition afflicting industries with a long record of success that stubbornly focus their marketing efforts on what's worked well in the past, even when technology and consumer tastes change over time.
