Since customer service texts are twice as popular as promotional texts, it makes sense in most cases to launch your SMS channel by first targeting existing customers who want text messages about orders, shipments, and upcoming events.
by Bryan St. Amant · source ↗
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If a rising tide lifts all boats, what happens when the tide goes out? For more than a generation, DTC wine marketers enjoyed the luxury of managing their craft buoyed by a rising tide of consumer spending. Today, we’re faced with a different reality that we’re all grappling with. No one knows all the answers, but all wine marketers are feeling the same pressure: DO MORE WITH LESS.
If you’re a wine marketer looking for incremental sales without taking big risks, it’s time to revisit two proven channels that have quietly regained their edge: direct mail and affordable mobile apps.
Marketing myopia is a sometimes fatal condition afflicting industries with a long record of success that stubbornly focus their marketing efforts on what's worked well in the past, even when technology and consumer tastes change over time.
