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The VinePair Podcast: Making Sake Work in America

There’s probably no drink in the beverage alcohol space that’s simultaneously more familiar to American drinkers, yet less marketed and branded as sake. Everyone’s tried it. Everybody has some idea of what it is, but if someone said, “name a sake — any sake,” most would admittedly be a little tongue-tied. It’s a category in which stateside brand building has been somewhat absent over the years. But now, through unique packaging, pitching the drink as a cocktail ingredient, or a slept-on pairing with myriad cuisines, there are a few brands making moves to change that phenomenon. The article The VinePair Podcast: Making Sake Work in America appeared first on VinePair .

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