The price of progress
Technology promises greater efficiency and resilience, but access, cost and its effect on people deserve closer scrutiny.
by SA Wine Industry · source ↗
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Selling sunshine
The UK’s thirst for bubbles is legendary, but while Prosecco dominates the volume and Champagne sits at the prestige peak, a "healthy middle" has emerged – and South Africa’s Cap Classique is perfectly positioned to claim it.
by SA Wine Industry15 viewsnewsletter-subscribersbrandingbubblycap-classiquegraham-beckiwsc - news
Discerning the market
Brad Gold's brand-building experience includes marketing positions at Distell, DGB, Oak Valley and Iona. As the founder of Golden Ratio Solutions, he is dedicated to helping wine producers clarify their marketing approach. In a period of mounting pressure, his message is consistent: better decisions, not fewer costs.
by SA Wine Industry15 viewsnewsletter-subscribersbrand-developmentbrand-sagolden-ratio-solutionsmarketingstrategy - news
Q&A with John-Murray Visser
John-Murray Visser is a PhD candidate in the Department of Soil Science at Stellenbosch University, where he also works as a senior research assistant.
by SA Wine Industry17 viewsnewsletter-subscribersviticulture-researchcultivarsjohn-murray-visserq-aresearcher