In June this year, the specialised DTC platform Commerce7 introduced a slew of new features that promise to give wineries unprecedented insight into customer behaviour. These new capabilities offer a glimpse into the future of DTC, converting customer experiences into revenue streams.
by SA Wine Industry · source ↗
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Soil has always been central to wine production, influencing vine health, yield, quality and the long-term sustainability of a farm. In a changing climate, the way producers manage soil and water is becoming a sharper measure of resilience.
Lilitha Mwasi Njobe is a PhD candidate in the School of Agriculture, Food and Wine at the University of Adelaide. Her research investigates the role of extracellular vesicles in the transfer of herbicide resistance in Lolium rigidum, one of the world's most problematic agricultural weeds
The word “heritage” usually conjures images of crumbling stone monuments or historical archives. However, a groundbreaking research project has reframed the conversation, positioning the vine itself as a form of living heritage – one that stands on the front lines of a shifting climate.
