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#dtc
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How Does a Winery Nobody Has Heard Of Grow While the Market Shrinks?
Foursight Wines’ Joe Webb on growing a small Anderson Valley winery while the wider wine market contracts. Episode 2 of the Wine Business Innovation Series.
by Editor3 viewsfeaturedvideosanderson-valleydamien-wilsondtcfoursight-wines - news
We Measured 11,111 Wine Listings. Here Are Three Image Checks to Run on Yours.
The premium wine costs nearly three times as much. Its photos get the same treatment. Open the folder where your bottle shots live. Select them all. Look at the thumbnails. [...]
by Expert Editorial3 viewsdtcfeaturedsales-marketingwine-industry-articlesbottle-shotsimage-catalog - news
The future of DTC
In June this year, the specialised DTC platform Commerce7 introduced a slew of new features that promise to give wineries unprecedented insight into customer behaviour. These new capabilities offer a glimpse into the future of DTC, converting customer experiences into revenue streams.
by SA Wine Industry17 viewsnewsletter-subscribersaicommerce7direct-to-consumerdtce-commerce - news
What Your Visual Library is Actually Telling Buyers About Your Brand
Five questions every winery should be able to answer about its imagery before the next selling season. For most wineries, the visual library is the part of the operation no [...]
by Expert Editorial21 viewsdtcexpert-editorialpackagingwine-industry-articlesbrand-identitylaurie-millotte