Could Domestic Initiatives Help Sake Soar Stateside?
Although it’s one of the country’s most traditional beverages, sake’s popularity is waning in Japan. Between 1989 and 2018, sales declined 53 percent, and younger drinkers now have a bevy of options to choose from, whether it’s beer, whisky, cocktails, or even wine. Sake, seen as an old person’s drink, doesn’t have the same cachet. The article Could Domestic Initiatives Help Sake Soar Stateside? appeared first on VinePair .
by Shana Clarke · source ↗
