US Restaurant Beverage Trends: Drinks drive footfall and growth as Gen Z and millennials seek new flavours

Meanwhile, consumers, especially Gen Z and millennials, are fuelling demand for new flavours, expanded menus and beverage-centric experiences. Younger consumers are leading the trend as 71% of both Gen Z and millennial consumers say their favourite restaurant beverages provide flavour experiences that cannot easily be replicated at home, and around seven in 10 younger adults want more beverage options on menus.

by Editor · source ↗