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• news2026-11-09

  Come Over October Ends Wine Advocacy Campaign

  The largest pro-wine consumer campaign concludes with an unprecedented record of success St. Helena, CA – November 9, 2026 – Come Over October™, the pro-wine advocacy movement that encouraged consumers [...]

  by Press Release1 view
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• news2026-11-09

  Cantine di Verona and Wineho: from product to storytelling. Wine Education and Wine Hospitality as strategic tools

  Consumer education is key to engaging a broader audience, turning a complex world into an accessible and compelling experience for anyone eager to explore it. The post Cantine di Verona and Wineho: from product to storytelling. Wine Education and Wine Hospitality as strategic tools appeared first on Great Wine Capitals .

  by Elisa Goffredo1 view
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• news2026-11-09

  How Bilbao and Rioja Became a Wine Destination Nobody Planned

  From pintxo bars to centuries-old cellars and a palace hotel among the vines, this is a wine destination shaped by its land, its travelers and its winemakers, where locals treat first-time visitors like regulars. We look at what makes Bilbao-Rioja different and map out a five-day route through the Best Of Wine Tourism 2027 winners. The post How Bilbao and Rioja Became a Wine Destination Nobody Planned appeared first on Great Wine Capitals .

  by Liz Aldayturriaga1 view
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