Consumer education is key to engaging a broader audience, turning a complex world into an accessible and compelling experience for anyone eager to explore it. The post Cantine di Verona and Wineho: from product to storytelling. Wine Education and Wine Hospitality as strategic tools appeared first on Great Wine Capitals .
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Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.
From pintxo bars to centuries-old cellars and a palace hotel among the vines, this is a wine destination shaped by its land, its travelers and its winemakers, where locals treat first-time visitors like regulars. We look at what makes Bilbao-Rioja different and map out a five-day route through the Best Of Wine Tourism 2027 winners. The post How Bilbao and Rioja Became a Wine Destination Nobody Planned appeared first on Great Wine Capitals .
From riverside wine festivals to a city that dresses up as the 1930s, Hawke’s Bay’s events bring its food, wine, music and story to life. The post Hawke’s Bay: A Summer of Celebration appeared first on Great Wine Capitals .
Discover how Switzerland’s «Travel Better» philosophy is shaping the future of sustainable wine tourism. From unique vineyard stays to shared grape harvest experiences, Swiss initiatives demonstrate how wine tourism can support local communities, encourage responsible travel and create lasting value for wine regions. The post Travel Better: How Wine Tourism Can Shape More Sustainable Travel appeared first on Great Wine Capitals .
