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#wine-trends
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UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe
France, Slovenia and Germany demonstrate how sustainability, experiential innovation and accessibility are shaping the future of wine tourism. Wine tourism has been evolving beyond traditional cellar-door tastings, with greater emphasis on sustainability, immersive experiences and inclusive hospitality. This shift was highlighted during Destination Vignobles 2026, held in Cognac, France, from 6–8 October, where UN Tourism […] The post UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe appeared first on Liz Palmer .
by liz admin2 viewstourismtraveltrending-topicsun-tourismwine-tourismwine-trends - news
Italy’s Wine Tourism Policy – Part 2: How the 50% Subsidy Program Will Support Wine Regions
A new funding mechanism moves Italy’s wine tourism strategy from policy ambition towards collective regional action. Italy’s new wine tourism support measure is less about subsidising individual cellar doors than strengthening entire wine-producing territories. Under ministerial decree no. 483420, dated 18 September 2026, eligible collective organisations can seek public contributions of up to 50% of […] The post Italy’s Wine Tourism Policy – Part 2: How the 50% Subsidy Program Will Support Wine Regions appeared first on Liz Palmer .
by liz admin5 viewsitalian-winewinewine-investmentwine-newswine-tourismwine-trends - news
Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions
Italy is taking wine tourism beyond the cellar door and placing it firmly within national agricultural and regional development policy. The Italian government has introduced a new national framework supporting wine tourism in the country’s wine-producing regions, linking the reputation of Italian wine more directly with the landscapes, culture, hospitality and communities where it is […] The post Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions appeared first on Liz Palmer .
by liz admin7 viewsitalian-wineliz-palmer-wine-tourism-brieftourismtravelwinewine-news - news
25 Years of UNESCO: How Wine Tourism Transformed Portugal’s Douro Valley
Portugal’s Douro Valley is marking 25 years as a UNESCO World Heritage Site and new figures demonstrate just how significant wine tourism has become to the region’s economy. When the Alto Douro Wine Region was inscribed on UNESCO’s World Heritage List in December 2001, the designation recognised a cultural landscape shaped by centuries of viticulture, […] The post 25 Years of UNESCO: How Wine Tourism Transformed Portugal’s Douro Valley appeared first on Liz Palmer .
by liz admin3 viewsportportugalwinewine-and-food-pairingswine-economicswine-marketing - news
BC Wineries Win Olympic Average Policy Change After Months of Industry Pressure
Reading Time: 5 minutes BC wineries say the Olympic Average policy—meant to help producers survive the 2024 freeze—is now being misapplied, adding an 89% markup to wines made entirely from BC grapes. Industry leaders are calling for a simple, revenue-neutral fix to restore fairness and protect small, fast-growing wineries. The post BC Wineries Win Olympic Average Policy Change After Months of Industry Pressure appeared first on BCWineTrends .
by Julian5 viewswine-trends - news
How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand
Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated […] The post How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand appeared first on Liz Palmer .
by liz admin8 viewsitalian-winetraveltrending-topicswinewine-marketingwine-news - news
South Australia’s Best Wine Tourism Experiences: 11 Finalists Named for 2027 Global Awards
From McLaren Vale and Barossa to the Adelaide Hills and Clare Valley, South Australia’s 2027 shortlist demonstrates how wine tourism is evolving beyond the cellar door. South Australia continues to strengthen its position on the international wine tourism stage, with 11 wineries and wine tourism businesses shortlisted for the 2027 Best Of Wine Tourism Awards. […] The post South Australia’s Best Wine Tourism Experiences: 11 Finalists Named for 2027 Global Awards appeared first on Liz Palmer .
by liz admin9 viewswine-tourismwine-tradewine-trendswines-of-australiabest-of-wine-tourism-awardssouth-australia - news
Beyond the Tasting Room: How Portugal’s Alentejo Is Redefining Experiential Wine Tourism
Portugal’s Alentejo wine region is demonstrating how wine tourism is evolving from traditional tastings toward more immersive, participatory experiences. From August 25 to September 20, 2026, Casa Relvas is opening its annual Harvest Programme at Herdade de São Miguel, inviting visitors to experience one of the most important moments in the winemaking calendar firsthand. Tourists […] The post Beyond the Tasting Room: How Portugal’s Alentejo Is Redefining Experiential Wine Tourism appeared first on Liz Palmer .
by liz admin15 viewsportugalwinewine-harvestwine-newswine-tourismwine-trends - news
Wine Tourism News: Asti Leads Piedmont’s Wine Tourism Growth
The Asti region is emerging as one of Piedmont’s strongest tourism performers in 2026, demonstrating how the strategic integration of wine, cultural heritage, gastronomy and landscape can strengthen destination competitiveness. According to figures cited in their regional report, Asti recorded the largest tourism increase in Piedmont, at 4.15%, representing approximately 30,000 additional visitors. More broadly, […] The post Wine Tourism News: Asti Leads Piedmont’s Wine Tourism Growth appeared first on Liz Palmer .
by liz admin20 viewsglobal-wine-tourism-intelligence-briefingitalian-wineliz-palmer-wine-tourism-briefnewswine-newswine-tourism - news
Premiers Open the Door to Direct Wine Sales. Now Governments Must Finish the Job
Reading Time: 2 minutes Wine Growers BC is welcoming the new agreement by nine Canadian Premiers to expand direct-to-consumer wine sales across provincial borders, calling it a major step toward a more open domestic market. However, the organization warns that true interprovincial free trade will only be achieved if governments eliminate liquor board markups, unnecessary fees, and administrative barriers that restrict consumer access. The post Premiers Open the Door to Direct Wine Sales. Now Governments Must Finish the Job appeared first on BCWineTrends .
by Julian16 viewswine-trendswineries - news
Portugal for Wine Lovers: Port, the Douro Valley and the Trip of a Lifetime
Reading Time: 7 minutes Portugal exceeded every expectation. Over two weeks, my son and I explored Lisbon, Sintra, Nazaré, Fátima, Porto, the Douro Valley and Óbidos, discovering spectacular vineyards, unforgettable dining, historic cities and some of the world’s most compelling wines. From Port tastings at Cockburn’s and Sandeman to an extraordinary meal at DOC overlooking the Douro River, Portugal proved to be far more than a wine destination—it is a country where wine, culture, history and hospitality come together in remarkable fashion. The post Portugal for Wine Lovers: Port, the Douro Valley and the Trip of a Lifetime appeared first on BCWineTrends .
by Julian19 viewswine-trendswineries - news
International Tourism Up 2% in Q1 2026 Amid Growing Uncertainty
International tourist arrivals grew 2% over the first quarter of 2026, despite disruption caused by the crisis in the Middle East in March. According to the latest data from UN Tourism, some 307 million tourists travelled internationally in the first quarter of 2026, about 6 million more than the same period of 2025. While the start of the […] The post International Tourism Up 2% in Q1 2026 Amid Growing Uncertainty appeared first on Liz Palmer .
by liz admin24 viewstourismtraveltrending-topicsun-tourismwine-tourismwine-trends - news
How to Plan the Perfect Okanagan Wine Country Road Trip
Reading Time: 3 minutes Guest Post by Johnny Ho, Creator at Okanagan Wineries. The Okanagan Valley stretches nearly 200 kilometres from tip to tail, and somewhere along those winding lakeside roads sit over 150 wineries. I know this valley well — well enough that I ended up building an iOS app called Okanagan Wineries to help visitors explore […] The post How to Plan the Perfect Okanagan Wine Country Road Trip appeared first on BCWineTrends .
by Julian22 viewswine-trends - news
Vinitaly 2026: Wine Tourism and Market Diversification as Strategic Growth Engines for Italian WineVinitaly 2026: Wine Tourism and Market Diversification as Strategic Growth Engines for Italian Wine
At the opening of the 58th edition of Vinitaly in Verona, a clear strategic narrative emerged: the future growth of the Italian wine sector will be driven not solely by export expansion, but increasingly by wine tourism development and the diversification of international markets. Italy’s Minister of Foreign Affairs, Antonio Tajani, emphasized: “Wine is the […] The post Vinitaly 2026: Wine Tourism and Market Diversification as Strategic Growth Engines for Italian WineVinitaly 2026: Wine Tourism and Market Diversification as Strategic Growth Engines for Italian Wine appeared first on Liz Palmer .
by liz admin22 viewsarticleswinewine-newswine-tourismwine-trendsvinitaly-2026 - news
Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next
Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win […] The post Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next appeared first on Liz Palmer .
by liz admin25 viewsarticlesliz-palmerliz-palmer-wine-tourism-brieftourismtraveltrending-topics - news
Carol Duval-Leroy Named Officer of the Legion of Honour for Her Pioneering Role in Champagne
In a momentous acknowledgment of her exceptional contributions to viticulture and French cultural heritage, Carol Duval-Leroy, President of Maison Duval-Leroy, has been named Officer of the Legion of Honour, one of France’s highest civilian accolades. This prestigious distinction not only honours her unwavering dedication to the Champagne region but also recognizes over three decades of […] The post Carol Duval-Leroy Named Officer of the Legion of Honour for Her Pioneering Role in Champagne appeared first on Liz Palmer .
by liz admin21 viewsarticleschampagnechampagne-regionwinewine-tradewine-trends