BC Wineries Win Olympic Average Policy Change After Months of Industry Pressure

Reading Time: 5 minutes BC wineries say the Olympic Average policy—meant to help producers survive the 2024 freeze—is now being misapplied, adding an 89% markup to wines made entirely from BC grapes. Industry leaders are calling for a simple, revenue-neutral fix to restore fairness and protect small, fast-growing wineries. The post BC Wineries Win Olympic Average Policy Change After Months of Industry Pressure appeared first on BCWineTrends .

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UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe

France, Slovenia and Germany demonstrate how sustainability, experiential innovation and accessibility are shaping the future of wine tourism. Wine tourism has been evolving beyond traditional cellar-door tastings, with greater emphasis on sustainability, immersive experiences and inclusive hospitality. This shift was highlighted during Destination Vignobles 2026, held in Cognac, France, from 6–8 October, where UN Tourism […] The post UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe appeared first on Liz Palmer .

Italy’s Wine Tourism Policy – Part 2: How the 50% Subsidy Program Will Support Wine Regions

A new funding mechanism moves Italy’s wine tourism strategy from policy ambition towards collective regional action. Italy’s new wine tourism support measure is less about subsidising individual cellar doors than strengthening entire wine-producing territories. Under ministerial decree no. 483420, dated 18 September 2026, eligible collective organisations can seek public contributions of up to 50% of […] The post Italy’s Wine Tourism Policy – Part 2: How the 50% Subsidy Program Will Support Wine Regions appeared first on Liz Palmer .

Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions

Italy is taking wine tourism beyond the cellar door and placing it firmly within national agricultural and regional development policy. The Italian government has introduced a new national framework supporting wine tourism in the country’s wine-producing regions, linking the reputation of Italian wine more directly with the landscapes, culture, hospitality and communities where it is […] The post Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions appeared first on Liz Palmer .

BC Wineries Win Olympic Average Policy Change After Months of Industry Pressure

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UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe

Italy’s Wine Tourism Policy – Part 2: How the 50% Subsidy Program Will Support Wine Regions

Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions