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Happy Champagne Day!
Some afternoons are made for Champagne … the pop of a cork, golden bubbles, lively conversation and a toast to life’s finer moments….and today, on Champagne Day, who needs a better excuse? 🥂🍾 Champagne has always held a special place in my heart, and one of my proudest honors was being inducted as a Dame […] The post Happy Champagne Day! appeared first on Liz Palmer .
by liz admin3 viewschampagnechampagne-regiontourismtraveltrending-topicswine-news - news
2026 Great Wine Capitals Conference: Redefining the Future of Responsible Wine Tourism in New Zealand
I was honoured and delighted to receive an invitation to speak at the 2026 Great Wine Capitals Global Network Annual Conference in Hawke’s Bay, New Zealand, this October. Unfortunately, I was unable to participate this year, which was particularly disappointing given the conference’s timely focus on responsible wine tourism, sustainability and strategic destination development – […] The post 2026 Great Wine Capitals Conference: Redefining the Future of Responsible Wine Tourism in New Zealand appeared first on Liz Palmer .
by liz admin2 viewsnew-zealand-winetourismtraveltrending-topicswinewine-economics - news
UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe
France, Slovenia and Germany demonstrate how sustainability, experiential innovation and accessibility are shaping the future of wine tourism. Wine tourism has been evolving beyond traditional cellar-door tastings, with greater emphasis on sustainability, immersive experiences and inclusive hospitality. This shift was highlighted during Destination Vignobles 2026, held in Cognac, France, from 6–8 October, where UN Tourism […] The post UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe appeared first on Liz Palmer .
by liz admin3 viewstourismtraveltrending-topicsun-tourismwine-tourismwine-trends - news
MICHELIN Guide to Unveil First Champagne Wine Selection in February 2027
A New Chapter for Champagne’s Terroir, Fine Wine Recognition and Wine Tourism The MICHELIN Guide will unveil its inaugural Champagne Wine Selection on 4 February 2027, marking another milestone in the Guide’s expansion into the world of fine wine and introducing a new dimension to one of France’s most internationally recognised wine tourism destinations. Following […] The post MICHELIN Guide to Unveil First Champagne Wine Selection in February 2027 appeared first on Liz Palmer .
by liz admin2 viewschampagnechampagne-regionmichelin-guidemichelin-winetourismtravel - news
Sicily’s Wine Tourism Academy: A New Model for Professionalizing Wine Destinations
The DOC Sicilia Academy signals an important shift in wine tourism – from individual winery experiences towards coordinated professional development and regional competitiveness. The launch of the DOC Sicilia Academy, announced by the Consorzio di Tutela Vini DOC Sicilia on September 25, represents an important development in how wine regions approach tourism, hospitality and long-term […] The post Sicily’s Wine Tourism Academy: A New Model for Professionalizing Wine Destinations appeared first on Liz Palmer .
by liz admin5 viewssicilytourismtravelwines-of-sicilyitalian-winesicilian-wine - news
Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions
Italy is taking wine tourism beyond the cellar door and placing it firmly within national agricultural and regional development policy. The Italian government has introduced a new national framework supporting wine tourism in the country’s wine-producing regions, linking the reputation of Italian wine more directly with the landscapes, culture, hospitality and communities where it is […] The post Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions appeared first on Liz Palmer .
by liz admin8 viewsitalian-wineliz-palmer-wine-tourism-brieftourismtravelwinewine-news - news
Oakville Grocery: Where Napa Locals Come to Shop
Travelling through Napa Valley, we made a stop at Oakville Grocery. This is the place to be seen and the place to shop in wine country. It’s one of those places where you go in for a look and you come out with a bag full of delicious things and of course a bottle of […] The post Oakville Grocery: Where Napa Locals Come to Shop appeared first on Liz Palmer .
by liz admin11 viewsarticlescalifornia-winechampagnetourismtravelwine-tourism - news
Can Wine Tourism Take Umbria Global? Italy’s Green Heart Builds a New Destination Strategy
Umbria has the vineyards, medieval hill towns, gastronomy and cultural heritage of a major Italian wine destination. Now is looking at how wine tourism can play a greater role in attracting international travellers and generating economic value across its rural communities. A recent high-level discussion in Montefalco brought together wine producers, regional representatives, researchers and […] The post Can Wine Tourism Take Umbria Global? Italy’s Green Heart Builds a New Destination Strategy appeared first on Liz Palmer .
by liz admin10 viewsitalian-winetourismtravelwinewine-and-food-pairingswine-marketing - news
Not Your Average Costco: Inside Napa’s Impressive Wine Selection
Even a trip to Costco can become a wine discovery in Napa Valley. I stopped by Costco in Napa and was impressed not only by the size of the wine department, but by the breadth and calibre of its selection. This is not your average Costco wine aisle. What immediately stood out to me was […] The post Not Your Average Costco: Inside Napa’s Impressive Wine Selection appeared first on Liz Palmer .
by liz admin13 viewsburgundycalifornia-winechampagnetourismtravelus-wine - news
Assouline Wine & Travel USA: Exploring America Through Wine, Terroir and Travel
A review of Assouline’s Wine & Travel: United States of America by Enrico Bernardo, exploring American wine through terroir, gastronomy, hospitality, culture and sense of place. Wine tells us far more about a destination than what is poured into the glass. It tells us about its landscape, climate, food, people and culture – and increasingly, […] The post Assouline Wine & Travel USA: Exploring America Through Wine, Terroir and Travel appeared first on Liz Palmer .
by liz admin13 viewsbook-reviewtourismtravelwinewine-and-food-pairingswine-books - news
Budapest Wine Festival at 35: How Wine, Heritage and Gastronomy Strengthen Destination Tourism
The 35th Budapest Wine Festival, held September 9–12, 2026, demonstrated how successful wine tourism can extend far beyond the traditional cellar-door experience. For four days, the historic terraces and courtyards of Buda Castle became a showcase for Hungarian wine, gastronomy and culture, bringing producers, wine professionals and wine tourists together against one of Budapest’s most […] The post Budapest Wine Festival at 35: How Wine, Heritage and Gastronomy Strengthen Destination Tourism appeared first on Liz Palmer .
by liz admin23 viewshungarian-winetourismtravelwinewine-and-food-pairingswine-news - news
From Rail to Vineyard: Italy’s Historic Trains Create a New Model for Wine Tourism in Piedmont
Italy is bringing together two of its great traditions – historic rail travel and wine culture – with new autumn services connecting Milan and Turin to the celebrated wine landscapes of Piedmont. In October and November 2026, Fondazione FS Italiane will operate historic trains from Milan to Alba and Turin to Canelli, providing visitors with […] The post From Rail to Vineyard: Italy’s Historic Trains Create a New Model for Wine Tourism in Piedmont appeared first on Liz Palmer .
by liz admin19 viewsarticlesglobal-wine-evemtsglobal-wine-tourism-intelligence-briefingitalian-winetourismtravel - news
Uber Wine Taxi Connects Frankfurt with the Rheingau: A New Model for Accessible Wine Tourism
A new partnership between Uber, Frankfurt’s taxi network and leading Rheingau wineries is bringing digitally bookable wine tourism directly to travellers during the 2026 harvest. Wine tourism continues to evolve beyond the traditional tasting-room experience, with transportation, technology and accessibility increasingly becoming part of destination planning. A new initiative in Germany’s Rheingau offers an interesting […] The post Uber Wine Taxi Connects Frankfurt with the Rheingau: A New Model for Accessible Wine Tourism appeared first on Liz Palmer .
by liz admin15 viewsgerman-wineglobal-wine-tourism-intelligence-briefingliz-palmer-wine-tourism-brieftourismtravelwine-news - news
Wine Tourism 2026: How Younger, Digital Travellers Are Reshaping the Wine Tourism Experience
By Liz PalmerAward-Winning Wine Journalist & Global Wine Tourism Strategist The profile of the wine tourist is changing. Once associated primarily with older, knowledgeable wine enthusiasts visiting cellars and tasting rooms, wine tourism is attracting a broader generation of travellers seeking gastronomy, culture, nature, sustainability and authentic experiences connected to place. New 2026 data from […] The post Wine Tourism 2026: How Younger, Digital Travellers Are Reshaping the Wine Tourism Experience appeared first on Liz Palmer .
by liz admin18 viewsarticlesliz-palmerliz-palmer-wine-tourism-brieftechnologytourismwine - news
The New Global Wine Tourist
Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks […] The post The New Global Wine Tourist appeared first on Liz Palmer .
by liz admin18 viewsglobal-wine-tourism-intelligence-briefingliz-palmerliz-palmer-wine-tourism-brieftourismtraveltrending-topics - news
Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026
From ancient winemaking traditions and UNESCO-recognized heritage to world-class gastronomy and spectacular landscape, these seven destinations belong on the wine travel map in 2026. Wine travel is no longer simply about moving from one tasting room to another. Today’s most memorable journeys combine exceptional wines with gastronomy, cultural heritage, landscapes and authentic connections to the […] The post Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026 appeared first on Liz Palmer .
by liz admin21 viewsarmenian-winearticlesbritish-columbiacanadacanadian-wine-industryglobal-wine-tourism-intelligence-briefing - news
Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026
For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no […] The post Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026 appeared first on Liz Palmer .
by liz admin18 viewsliz-palmerliz-palmer-wine-tourism-brieftourismtraveltrending-topicswine-marketing - news
Driving the Future of Global Wine Tourism: My Participation at ENOWAYS 2026 in the Basque Country
I look forward to and am thrilled to participate in ENOWAYS – International Enotourism Summit 2026, at the invitation of Euskadi – Basque Country on November 23–26. As wine tourism continues to evolve into a strategic driver of economic development, destination branding, and cultural preservation, international forums such as ENOWAYS play an increasingly important role […] The post Driving the Future of Global Wine Tourism: My Participation at ENOWAYS 2026 in the Basque Country appeared first on Liz Palmer .
by liz admin19 viewsleadershipspanish-winesparkling-winetourismtraveltrending-topics - news
The journey begins: How wine tourism is changing
Wine tourism is no longer limited to tasting rooms and cellar doors. Travellers want more than a sip of wine – they want real experiences that tie together the landscape, the people who make the wine, and the wine itself. It’s about walking away with a memory.
by Ingerese Schoeman15 viewsarticletourism-lifestylenccrrobertsontourismtrain - news
National Press Release Announces My Appointment as a 2026 Canadian Marketing Association Awards Judge
Today, a national press release was distributed across Canada and the United States announcing my appointment as a Judge for the 2026 Canadian Marketing Association (CMA) Awards. I’m honoured to once again serve on the judging panel in the Brand Building discipline, recognizing the campaigns that demonstrate outstanding strategy, creativity, innovation, and measurable business impact. […] The post National Press Release Announces My Appointment as a 2026 Canadian Marketing Association Awards Judge appeared first on Liz Palmer .
by liz admin19 viewsliz-palmerliz-palmer-wine-tourism-brieftourismtravelcma-sleadership - news
Why Investment Readiness Will Define the Next Era of Wine Tourism
The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building […] The post Why Investment Readiness Will Define the Next Era of Wine Tourism appeared first on Liz Palmer .
by liz admin20 viewsarticlestourismtraveltrending-topicsun-tourismwine - news
How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations
Canada’s Okanagan Valley has long been respected by wine professionals for its cool-climate wines, innovative producers, and spectacular vineyard landscapes. Yet despite its international acclaim, the region has often been overshadowed by more established wine destinations such as Napa Valley, Bordeaux, Tuscany, and the Douro Valley. That is beginning to change. Kelowna’s designation as Canada’s […] The post How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations appeared first on Liz Palmer .
by liz admin19 viewsarticlesbritish-columbiacanadacanadian-wine-industryliz-palmer-wine-tourism-brieftourism - news
AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail
Three Days. Two Nights. 350 km. One Legendary Journey Around Nova Scotia’s Cabot Trail. Every great rally is measured not only by the roads travelled, but by the memories created behind the wheel. Over three unforgettable days and two incredible nights, I joined 20 drivers, co-pilots, and two photographers for the perfect blend of precision […] The post AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail appeared first on Liz Palmer .
by liz admin21 viewsarticlesliz-palmertourismtraveltrending-topicsamg-precision-rally-2026 - news
Campania Stories 2026: Unveiling the Authentic Wines of Campania
The 2026 edition of Campania Stories ran from 23 to 27 April in Caserta, presenting new vintages from the region’s main appellations to the national and international press. The program opened on 23 April with a guided visit to the Royal Palace of Caserta and an inaugural conference in the Sala Romanelli, followed by two […] The post Campania Stories 2026: Unveiling the Authentic Wines of Campania appeared first on Liz Palmer .
by liz admin17 viewsitalian-winetourismtravelwinewine-newswine-reviews