Topic
#study
7 posts tagged with this topic. RSS feed.
- news
New Study Finds Consumers Associate Whiskey, Tequila, and Wine With Distinct Moods
Consumers associate different types of alcohol with distinct buzzwords, according to a new study out of the University of Evansville in Indiana. Most respondents linked “party” to tequila; “sophisticated,” “chill,” and “intellectual” to wine; and “masculine” to whiskey. The findings confirm that the longstanding connections between alcohol types and mindsets are learned behavior, not feelings based on their physiological effects. “These findings show that alcohol can function as a ‘symbolic cue,’” writes Logan Pant, the study’s author and an assistant professor of marketing, in The Conversation. The article New Study Finds Consumers Associate Whiskey, Tequila, and Wine With Distinct Moods appeared first on VinePair .
by Stephen Bradley0 viewsnewsresearchscientific-studystudy - news
Trends in Cocktail, Beer, and Beverage Preferences: 2025 Consumer Report
The alcohol and beverage industry in 2025 is undergoing a rapid transformation. Shaped by shifting consumer preferences, new product categories, and changing cultural attitudes toward drinking, today’s bar and restaurant operators face a very different environment than even five years ago. According to Gallup, 62% of American adults report drinking alcohol, with beer historically remaining […] The post Trends in Cocktail, Beer, and Beverage Preferences: 2025 Consumer Report first appeared on Bartending Tips and Resources .
by 6 viewsbartending-resourcesreportresearchstudytrends - news
The Role of Bartending Schools in Shaping Industry Standards (According to LBS Research)
You might have come across bartending school in your internet searches. They’re a great way to learn the ins-and-outs of bartending without having to be a barback for five years. Sure, they’ll go over the basics like how to mix classic cocktails, how to make more tips, and even teach you a few flair tricks […] The post The Role of Bartending Schools in Shaping Industry Standards (According to LBS Research) first appeared on Bartending Tips and Resources .
by 4 viewsbartending-resourceslbsresearchstandardstudy - news
The 7 Best Bartending Schools in the World
If you’re serious about making money behind the bar, not just flipping bottles for TikTok, you need real training. Here’s a rundown of seven legit bartending schools that have stood the test of time, get solid reviews, and will actually teach you what you need to know to work a real bar shift. 1. Local […] The post The 7 Best Bartending Schools in the World first appeared on Bartending Tips and Resources .
by 4 viewsbartending-resourcesdeiresearchstudy - news
The Bartender Inclusion Report: Data and Stories on DEI in the Industry
Is bartending as inclusive as it seems to be? While bars are often viewed as melting pots of culture and creativity, many professionals still face inequity, blatant discrimination, and racism behind the counter. In this 2025 study, Local Bartending School surveyed 367 bartenders and instructors across the U.S. to explore real experiences around diversity, equity, […] The post The Bartender Inclusion Report: Data and Stories on DEI in the Industry first appeared on Bartending Tips and Resources .
by 4 viewsbartending-resourcesdeiresearchstudy - news
The Future of Bartending: Research Finds Technological Integration and Innovation are Key
As the hospitality industry evolves, so too does the role of the modern bartender. Once defined primarily by charisma, craftsmanship, and speed, today’s bartending landscape is being reshaped by a wave of innovation. In our 2025 report, “The Future of Bartending: Technological Integration and Innovation,” Local Bartending School (LBS) surveyed over 2,000 working bartenders across […] The post The Future of Bartending: Research Finds Technological Integration and Innovation are Key first appeared on Bartending Tips and Resources .
by 5 viewsbartending-resourcesbartending-tipsbartendingfutureinnovationresearch - news
From Bar Top to Laptop: The Digital Evolution of Bartending Research
It happened on a packed Saturday night. A customer strolled up to the bar, phone glowing, and asked for a “Moonlight Margarita”—a trending drink they’d seen on TikTok that shimmered under blacklight. The bartender blinked. No idea what it was. No idea how to make it. No idea how to even begin guessing. The guest […] The post From Bar Top to Laptop: The Digital Evolution of Bartending Research first appeared on Bartending Tips and Resources .
by 4 viewsbartending-resourcesbartending-tipsbartendingdigitalresearchstudy