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#marketing

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news2026-07-03
Jinro names BTS star as global ambassador
Soju brand Jinro has enlisted V of South Korean boy band BTS as its global ambassador The post Jinro names BTS star as global ambassador appeared first on The Spirits Business .
by Rupert Hohwieler0 views
newsjinromarketingsoju
news2026-07-03
Botivo on brand building with Jeff Goldblum
The co-founder of non-alcoholic apéritif Botivo talks brand purpose and getting Jeff Goldblum to perform on its yellow piano The post Botivo on brand building with Jeff Goldblum appeared first on The Spirits Business .
by Rupert Hohwieler0 views
newsbotivolow-and-nomarketing
news2026-07-02
‘Real opportunities’ for Jägermeister in Northern Ireland
Jägermeister has partnered with Richmond Marketing to increase its Northern Ireland footprint The post ‘Real opportunities’ for Jägermeister in Northern Ireland appeared first on The Spirits Business .
by Rupert Hohwieler0 views
newsjagermeisterliqueursmarketingmast-jagermeister
news2026-06-30
SipMargs expands across US
Ready-to-drink sparkling Margarita brand SipMargs has begun its nationwide expansion in the US following an investment from Sazerac The post SipMargs expands across US appeared first on The Spirits Business .
by Miona Madsen1 view
newsmarketingrtdssazeracsipmargsus
news2026-06-30
Hennessy revisits Spirit of Travel campaign
LVMH-owned Hennessy Cognac is rolling out a series of activations across travel retail in Paris, Hong Kong, Macau, Taiwan, Hainan and more The post Hennessy revisits Spirit of Travel campaign appeared first on The Spirits Business .
by Lauren Bowes0 views
newscognachennessymarketingtravel-retail
news2026-06-30
RTD brand Moth debuts its largest OOH campaign
Moth’s ‘You, me, Marg?’ billboards will run in London and Manchester throughout August, accompanied by activations across the UK The post RTD brand Moth debuts its largest OOH campaign appeared first on The Spirits Business .
by Joe Rogers0 views
newsmarketingmothready-to-drinkrtdsspirits-based-rtds
news2026-06-24
Chianti DOCG revamp – now with rosé – will it be the saviour?
Like many others, Chianti DOCG winemakers have seen their sales decline in recent years. Therefore, the official approval of a new category, Chianti Rosé, will surely come as good news. Until now, Chianti has been red and nothing else. Sales of rosé wines are still doing well in many markets. Chianti is a well-known brand, […] Continue reading: Chianti DOCG revamp – now with rosé – will it be the saviour? The post Chianti DOCG revamp – now with rosé – will it be the saviour? was originally published on BKWine Magazine and written by Britt Karlsson . Copyright BKWine and BKWine Magazine. If you see it published elsewhere in full it has been republished without our permission. BKWine Magazine - Wine on the internet since 1996 Read more: On BKWine’s Wine Tours: Wine and food tours to the world’s wine regions | BKWine Tours Om BKWines Vinresor och matresor: Världens bästa vinresor och matresor | BKWine Vinresor On BKWine’s Wine Photography: Photography on Wine, Food and Travel | BKWine Pho
by Britt Karlsson1 view
newschiantimarketingregulationsrose-winestuscany
news2026-06-23
Between the red carpet and the film sessions, which wines are served at the Cannes Festival?
As I write this, the Cannes Film Festival is in full swing. Between red-carpet appearances and film sessions, wine is needed to wash it all down. But not just any wine. The official festival wines are strictly selected. The only still wine served to the guests during the festival days is Château Margüi, a 22-hectare […] Continue reading: Between the red carpet and the film sessions, which wines are served at the Cannes Festival? The post Between the red carpet and the film sessions, which wines are served at the Cannes Festival? was originally published on BKWine Magazine and written by Britt Karlsson . Copyright BKWine and BKWine Magazine. If you see it published elsewhere in full it has been republished without our permission. BKWine Magazine - Wine on the internet since 1996 Read more: On BKWine’s Wine Tours: Wine and food tours to the world’s wine regions | BKWine Tours Om BKWines Vinresor och matresor: Världens bästa vinresor och matresor | BKWine Vinresor On BKWine’s Wine Photogr
by Britt Karlsson1 view
newscelebritiesmarketingprovencesilly
news2026-06-22
Beer goggles: Guinness binoculars now available
An extremely limited-edition collectible, in the form of Guinness binoculars, have become available to fans who are willing to enter a social media contest. The post Beer goggles: Guinness binoculars now available appeared first on The Drinks Business .
by Jessica Mason2 views
newsbeerbeer-gogglescontestdiageoguinness
news2026-06-22
Orlando Bloom becomes new face of Casillero del Diablo
The Pirates of the Caribbean star fronts the brand's new campaign, calling the tale behind its 'Devil's Cellar' one of the most "iconic stories in the world of wine". The post Orlando Bloom becomes new face of Casillero del Diablo appeared first on The Drinks Business .
by Sarah Neish4 views
newscasillero-del-diablocelebcelebritychilemarketing
news2026-06-22
Starward lines up Rugby Australia deal
Australian whisky brand Starward has agreed to a multi-year partnership with Rugby Australia, commencing for the 2026 international season The post Starward lines up Rugby Australia deal appeared first on The Spirits Business .
by Rupert Hohwieler3 views
newsaustraliamarketingstarwardwhisky
news2026-06-18
Harry Redknapp offers free BuzzBallz for World Cup
Sazerac is giving away 21,866 BuzzBallz in the UK this summer – one for every day since England men’s team last lifted the trophy in 1966 The post Harry Redknapp offers free BuzzBallz for World Cup appeared first on The Spirits Business .
by Lauren Bowes2 views
newsbuzzballzfifa-world-cupmarketingsazerac
news2026-05-26
Should we pour fine wine down the sink? | New Brief #273
Some words slip into everyday vocabulary without anyone really noticing. Minerality comes to mind — a term that suddenly appeared out of nowhere and began taking up space, a lot of space. These days, minerality is sprinkled over wines as if writers were paid by the syllable. Another one is “fine wine”. Admittedly, it has […] Continue reading: Should we pour fine wine down the sink? | New Brief #273 The post Should we pour fine wine down the sink? | New Brief #273 was originally published on BKWine Magazine and written by Britt Karlsson . Copyright BKWine and BKWine Magazine. If you see it published elsewhere in full it has been republished without our permission. BKWine Magazine - Wine on the internet since 1996 Read more: On BKWine’s Wine Tours: Wine and food tours to the world’s wine regions | BKWine Tours Om BKWines Vinresor och matresor: Världens bästa vinresor och matresor | BKWine Vinresor On BKWine’s Wine Photography: Photography on Wine, Food and Travel | BKWine Photography
by Britt Karlsson3 views
opinionmarketingsilly
news2026-05-21
From Tap to Trailer: How to Build a Profitable Mobile Beer Business
A mobile beer business, whether it’s a pop-up bar, tap trailer, or fully outfitted beer truck, offers a flexible way to bring curated drinking experiences directly to customers. It combines hospitality, logistics, branding, and local market awareness into a compact, mobile format. While the concept can start small, turning it into a reliable, scalable operation […] The post From Tap to Trailer: How to Build a Profitable Mobile Beer Business first appeared on GreatBeerNow.com .
by Bryan2 views
beer-marketingbreweriesbrewerybusinessmarketing
news2026-04-29
A new marketing initiative to promote Swedish wines: Terra Skåne
Most Swedish vineyards are in the southernmost region named Skåne, not surprising given the warmer climate this part of Sweden offers compared to the rest of the country. Some of them are in the northwest part of Skåne, and now the main cities here, Helsingborg, Höganäs, Ängelholm and Båstad, are collaborating to highlight the region’s […] Continue reading: A new marketing initiative to promote Swedish wines: Terra Skåne The post A new marketing initiative to promote Swedish wines: Terra Skåne was originally published on BKWine Magazine and written by Britt Karlsson . Copyright BKWine and BKWine Magazine. If you see it published elsewhere in full it has been republished without our permission. BKWine Magazine - Wine on the internet since 1996 Read more: On BKWine’s Wine Tours: Wine and food tours to the world’s wine regions | BKWine Tours Om BKWines Vinresor och matresor: Världens bästa vinresor och matresor | BKWine Vinresor On BKWine’s Wine Photography: Photography on Wine, Food and
by Britt Karlsson4 views
newsmarketingsverige
news2026-04-25
Allowing wine sales at the winery cellar-door in Sweden: a great success, says report
Just in time for the summer of 2025, sales of wine at the winery became possible in Sweden, even though Sweden has a state monopoly on all sales of alcoholic beverages; cellar-door sales or in Swedish “gårdsförsäljning”. Small-scale producers can now, under certain conditions, sell their own wine directly to consumers on site. The producer […] Continue reading: Allowing wine sales at the winery cellar-door in Sweden: a great success, says report The post Allowing wine sales at the winery cellar-door in Sweden: a great success, says report was originally published on BKWine Magazine and written by Per Karlsson . Copyright BKWine and BKWine Magazine. If you see it published elsewhere in full it has been republished without our permission. BKWine Magazine - Wine on the internet since 1996 Read more: On BKWine’s Wine Tours: Wine and food tours to the world’s wine regions | BKWine Tours Om BKWines Vinresor och matresor: Världens bästa vinresor och matresor | BKWine Vinresor On BKWine’s Wine
by Per Karlsson4 views
newsmarketingmonopolyregulationsswedenwine-sales
news2026-04-23
Winds of change are blowing in Bordeaux, modern wine styles
Bordeaux is the stronghold of structured, age-worthy red wine. Without intending to stop producing this type of wine that many chateaux do so well, Bordeaux today realises that some changes are needed. Bordeaux has lost 20% of its vineyard area since 2021, and plans are to tear up more of it. For some producers, it […] Continue reading: Winds of change are blowing in Bordeaux, modern wine styles The post Winds of change are blowing in Bordeaux, modern wine styles was originally published on BKWine Magazine and written by Britt Karlsson . Copyright BKWine and BKWine Magazine. If you see it published elsewhere in full it has been republished without our permission. BKWine Magazine - Wine on the internet since 1996 Read more: On BKWine’s Wine Tours: Wine and food tours to the world’s wine regions | BKWine Tours Om BKWines Vinresor och matresor: Världens bästa vinresor och matresor | BKWine Vinresor On BKWine’s Wine Photography: Photography on Wine, Food and Travel | BKWine Photography
by Britt Karlsson4 views
newsbordeauxmarketing
news2026-04-18
The etiquette and politics of whisky write-ups and reviews
Reader discretion advised: Rant incoming, partially triggered by a whisky producer who didn’t take kindly to some feedback I gave them about their whisky. It seems the etiquette and politics of whisky write-ups and reviews might be evolving. But first I’ll set the scene…. I’ve been writing about whisky for over 20 years now; I … Continue reading "The etiquette and politics of whisky write-ups and reviews" The post The etiquette and politics of whisky write-ups and reviews appeared first on Whisky and Wisdom .
by AD1 view
wisdom-opinionsinstagrammarketingreviewswhisky-etiquettewhisky-politics
news2026-03-31
#GinADayMay 2026
The original and the biggest gin-themed social media challenge is back for its eighth year running! In 2019, #GinADayMay’s inaugural year, in excess of 4,000 images were posted on Instagram using the #GinADayMay hashtag, averaging at approximately 135 posts a day. With … Continue reading →
by Gin A Ding Ding5 views
ginadaymaybusinessgingin-a-day-mayinstagraminstagram-challenge
news2025-06-23
“the Joanna-Gaines-ification of marketing.”
An essay by a frustrated marketing human. Pretty stuff kind of sucks. By “pretty” I don’t mean aesthetically...
by Riley Schmit4 views
breweryblandingbrand-imagerybrand-voicecraft-beerellensburg

Jinro names BTS star as global ambassador

Botivo on brand building with Jeff Goldblum

‘Real opportunities’ for Jägermeister in Northern Ireland

SipMargs expands across US

Hennessy revisits Spirit of Travel campaign

RTD brand Moth debuts its largest OOH campaign

Chianti DOCG revamp – now with rosé – will it be the saviour?

Between the red carpet and the film sessions, which wines are served at the Cannes Festival?

Beer goggles: Guinness binoculars now available

Orlando Bloom becomes new face of Casillero del Diablo

Starward lines up Rugby Australia deal

Harry Redknapp offers free BuzzBallz for World Cup

Should we pour fine wine down the sink? | New Brief #273

From Tap to Trailer: How to Build a Profitable Mobile Beer Business

A new marketing initiative to promote Swedish wines: Terra Skåne

Allowing wine sales at the winery cellar-door in Sweden: a great success, says report

Winds of change are blowing in Bordeaux, modern wine styles

The etiquette and politics of whisky write-ups and reviews

#GinADayMay 2026

“the Joanna-Gaines-ification of marketing.”