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#gen-z-luxury
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Macallan “Drink of a Generation” Stars James Marsden
Can a 30-year-old whisky help a brand win the next generation? The Macallan’s new Marsden-led campaign shows how heritage becomes a handover.
by Mark Littler3 viewswhisky-newsaged-whiskybrand-campaigngen-z-luxuryjames-marsdenluxury-whisky