Macallan “Drink of a Generation” Stars James Marsden
Can a 30-year-old whisky help a brand win the next generation? The Macallan’s new Marsden-led campaign shows how heritage becomes a handover.
by Mark Littler · source ↗
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Ian Macleod Cuts Scotch Production Due To Low Demand
Why has Ian Macleod slashed production at its Glengoyne and Rosebank distilleries by 30%? Weak demand and a 53% profit plunge tell a sobering story. Read the full article at Ian Macleod Cuts Scotch Production Due To Low Demand
by Beth Squires2 viewswhiskey-newsglengoyneian-macleod-distillersrosebankscotchscotch-whisky-association - news
Saltire Rare Malt Makes Five Key Hires in Global Expansion
Can a two-year-old independent bottler from Fife take on the global Scotch market? Saltire Rare Malt just made five key hires to find out. Read the full article at Saltire Rare Malt Makes Five Key Hires in Global Expansion
by Mark Littler1 viewwhiskey-newsindependent-bottlersaltire-rare-maltscotchsingle-caskwhisky-industry - news
Saltire Rare Malt Expands Global Team With Five Key Hires
What does it take for a two-year-old Scotch bottler to go global? Saltire Rare Malt just made its biggest bet yet, hiring five whisky pros across three continents.
by Mark Littler1 viewwhisky-newsindependent-bottlersaltire-rare-maltscotchsingle-caskthe-whisky-couple