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#expert-editorial

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news2026-07-03
Relighting Passion
By Karen MacNeil Wine’s Time is Now The Statue of Liberty was crumbling. But in 1986, after five years and $250 million, the Statue was “Relit” in a thrilling nationwide [...]
by Expert Editorial2 views
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news2026-07-02
Declaration of Connection
250 Years of the Wine That Unites Us By Jim Trezise, President, Wine America A Tribute to America, Wine and Friends As we Americans pause to celebrate the ideals, people, [...]
by Expert Editorial2 views
expert-editorialfeaturedwine-industry-articlesjim-trezisewine-america
news2026-06-25
What Your Visual Library is Actually Telling Buyers About Your Brand
Five questions every winery should be able to answer about its imagery before the next selling season. For most wineries, the visual library is the part of the operation no [...]
by Expert Editorial2 views
dtcexpert-editorialpackagingwine-industry-articlesbrand-identitylaurie-millotte
news2026-06-18
The Invisible Power of Associations
By Jim Trezise, President of WineAmericaThe National Association of American Wineries™ Winery Ledger Taxes PAIDMortgage PAIDUtilities PAIDSalaries PAIDTasting Room Supplies PAIDBottles PAIDClosures PAIDShipping Containers PAIDBarrels ORDEREDTanks ORDEREDAssociations When times get [...]
by Expert Editorial3 views
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news2026-06-16
Younger Generations are Reshaping Fine Wine, Not Rejecting it
The next generation of wine consumers are often framed as a threat to the fine wine market. They are drinking less alcohol overall, moderating more consciously, and spending differently than [...]
by Expert Editorial3 views
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news2026-05-28
Proper Training in Your Tasting Room Can Increase Sales and Employee Retention
I’ve done a lot of tasting room evaluations, and one thing that always baffles me is the poor initial and ongoing training for new and veteran staff. Since most wineries [...]
by Craig Root3 views
expert-editorialfeaturedhospitalityindustry-news-releasescraig-rootemployee-retention
news2026-05-26
A 3-Step Plan for Data-Driven Brand Turnarounds
When I assumed the role of Faculty Director of the Wine Business Institute, the weight of expectation to solve the wine industry’s mounting challenges was immediate. Having spent my entire [...]
by Damien Wilson3 views
expert-editorialfeaturedwine-industry-articlesconsumer-aquisitiondamien-wilsonstructural-correction

Relighting Passion

Declaration of Connection

What Your Visual Library is Actually Telling Buyers About Your Brand

The Invisible Power of Associations

Younger Generations are Reshaping Fine Wine, Not Rejecting it

Proper Training in Your Tasting Room Can Increase Sales and Employee Retention

A 3-Step Plan for Data-Driven Brand Turnarounds