The VinePair Podcast: Gruppo Campari Couldn’t Pass on Courvoisier

From Gallo’s purchase of Rombauer and Massican to cannabis brand Tilray’s surprising acquisition of eight craft breweries and beverage companies from AB-InBev, there’s been no shortage of head-turning deals just this year alone. However, arguably the most surprising one came just last week when news broke that Gruppo Campari will be purchasing Courvoisier from Beam Suntory for a whopping $1.32 billion. During the early days of the pandemic, Cognac experienced a massive explosion of growth. Rémy Martin, Hennessy, and the like were on fire — so much so that many producers ran out of stock. The article The VinePair Podcast: Gruppo Campari Couldn’t Pass on Courvoisier appeared first on VinePair .

by VinePair Staff · source ↗