The Cognac Conundrum: Why the World’s Most Celebrated Brandy Is Ignored in Its Homeland
About 212.5 million bottles of Cognac were sold in 2022, according to the Bureau National Interprofessionnel du Cognac (BNIC), the spirit’s trade organization. Only 2.8 percent, or about 5.95 million of them, were sold in France, with the remaining 97.2 percent exported to leading markets such as the United States, China, and elsewhere in Europe. How is it possible that the French don’t consume their own product, one with centuries of storied history? The article The Cognac Conundrum: Why the World’s Most Celebrated Brandy Is Ignored in Its Homeland appeared first on VinePair .
by Jake Emen · source ↗
