My Liquor Library
news

The Art of Storytelling

A new course from Beverageintelligence University to help your teams transform from order takers to memory makers. Click here to pre-register your interest. Art of Storytelling course Trailer Picture this. A guest settles into their chair after a long day on Safari. The sun has set, and dinner is about to be served. The campfire flickers warmly. Your waiter approaches with a bottle of wine and says: "May I interest you in a Pinot Noir from Elgin?" Accurate? Yes. Memorable? Not quite! Now...

by AK · source ↗

Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.

Read more