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So Every Spirit Wants to Be Bourbon Now?

It’s the early 1970s and America’s bourbon industry is tanking. After hitting an all-time high in cases sold, the industry is at the start of a free fall that will last well into the ‘90s. It’s suddenly seen as your old man’s spirit, stuffy and way too robust in flavor, especially compared to the light, “clean” spirits now taking America by storm: blended Scotch, tequila, rum, and, most notably, vodka. The article So Every Spirit Wants to Be Bourbon Now? appeared first on VinePair .

by Aaron Goldfarb · source ↗

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