seriously, humans are weird & so is Dry July

As Dry July draws to a close, I do a Not Serious cost-benefit analysis on the whole gig, and I pay tribute to someone who was a leading advocate for the advantages of a world with wine in it, The Prop, our beloved Sam Neill. Every year, drinking undergoes a dramatic rebrand. One minute we’re happily opening bottles because it’s a Thursday in December. The next, everyone is clutching a sparkling water and announcing they’ve never felt better — all because the name of the month sounds witty when paired with the word dry. Humans are weird and so is Dry July. I’ve recently heard some clever variations on the whole ‘Dry July’ theme. At a recent gathering with the good people at Trinity Hill, winemaker Warren Gibson mentioned his wife likes to call it Try July and the folks pouring spirits at Neat are focusing their efforts on Rye July, introducing whisky to a wider audience. One person mentioned to me recently that they observe Dry July by drinking only dry wines, which keeps their options

by written by Morven McAuley · source ↗