Prestige Alcohol Brands Are Difficult to Build — and All Too Easy to Ruin
It was the evening after my wedding in New Orleans — ages ago — and the core crew of our leftover revelers had descended upon a relaxing Marigny haunt to unwind in style before the impending crash back to our respective realities. “Johnnie Black on the rocks,” I said to the barkeep. “Scratch that,” my brother quickly interrupted. “He’ll take the Macallan 25, neat.” The barman stretched for the gloriously toffee-hued bottle lording over the back bar as my brother turned his sly signature grin my direction. “Relax! It’s on me. You only get married once, right? The article Prestige Alcohol Brands Are Difficult to Build — and All Too Easy to Ruin appeared first on VinePair .
by John Sumners · source ↗
