Pernod Ricard targets RTDs and small formats in US growth strategy

The company said its US strategy is to adapt to evolving market conditions, focusing on consumer recruitment and activation, Revenue Growth Management, innovation, RTD, small formats, on- premise activation and cultural partnerships. It said that Jameson and Kahlúa outperformed while Skrewball and Malibu saw improvement helped by the strong success of small formats and Malibu Pink innovation.

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