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🎧Ep 186 Who Gets Wine’s Attention? What Paso Can Teach Us – Featuring Wine Enthusiast’s Emily Saladino

🍇 Where Wine Takes You, Episode Highlights 🍷 This week, Adam sits down with Emily Saladino, wine and food writer, editor, recipe developer, wine columnist for The Washington Post, and writer-at-large for Wine Enthusiast. The conversation starts with Emily’s Wine Enthusiast piece asking why Gen X a generation with serious spending power and years of wine experience, so often disappears from the industry conversation. From there, Adam and Emily take the question through a Paso Robles lens: What happens when wineries get so focused on finding the next customer that they stop noticing the loyal one who has been showing up for twenty years? They also get into wine education, expertise without intimidation, trusting your own palate, the current slowdown in wine, language that welcomes people instead of shutting them out, and Emily’s wonderfully sharp description of wine as “beautifully inefficient.” The conversation ultimately becomes less about one generation and more about attention: who

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