The Chronicle
Latest dispatches
20 results across all types
- news
Buffalo Trace Unveils Prohibition Collection
Buffalo Trace Distillery has released their third Prohibition Collection – a set of five whiskies produced at the George T Stagg Distillery during Prohibition, from 1920 to 1933 – Henry Watterson, Kentucky River, John G Carlisle, Walter B Duffy and Cove Spring. The George T Stagg Distillery was one of only six distilleries granted licenses […]
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Bulleit Rye Reveals 20-Year-Old
Bulleit Distilling Company has released a limited edition 20-year-old straight rye version of Bulleit Frontier Whiskey – the oldest rye to date from the Diageo-owned distillery. Bulleit 20-Year-Old Straight Rye was created using uses Bulleit’s 95% rye mashbill – distilled in Indiana and aged in Kentucky – before being bottled at an eye-watering 68.5% alcohol […]
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Heineken Dumbs It Down For World Cup In American Cities
The Netherlands-based Heineken has produced a promotional campaign for the 2026 FIFA World Cup to “help” American football fans properly enjoy and understand the game after the USMNT advanced to the Round of 16 with a win over Bosnia and Herzegovina while the Dutch departed and must watch the remainder of the tournament after their […]
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Four Roses Gets Experimental
Four Roses has turned experimental with the inaugural release of their Experimental Series No. 001 – finished in Japanese Mizunara oak casks. Four Roses Experimental Series No.001 is a Kentucky straight bourbon made with a rye-laden OBSK mash bill, matured for six years, finished in the aforementioned Japanese Mizunara oak barrels and bottled at 52% […]
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Bacardi Goes All In On Teeling
Spirits behemoth Bacardi has purchased the remaining stake of ownership in family-owned Teeling Distillery, producers of Irish whiskey, from founding brothers Jack and Stephen Teeling. Bacardi initially purchased a minority stake in the Dublin-based Irish whiskey producer in 2017 and gradually increased ownership to become the majority shareholder in 2023. Bacardi claims that the Teeling […]
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Jim Beam Shacks Up With Formula One And Cadillac
Jim Beam – the official spirits partner of Formula One backmarkers, Cadillac – has produced a promotional video campaign entitled “Better View,” [which is presumably a reference to the better view one gets from behind the pack]. Jim Beam has had a rough year, having to shutter parts of their distillery to begin the year, […]
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Whisky 1901 Brings Out The Ledger
UK-based independent bottler Whisky 1901 has launched their inaugural whisky range – The Ledger Series – featuring whiskies from six Scottish distilleries. Whisky 1901’s Ledger Series includes whiskies from Ardmore, Dailuaine, Glen Garioch, Invergordon, Miltonduff and Tamnavulin – with each whisky boasting an age statement anywhere from 11 to 21 years. The Whisky 1901 Ledger […]
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Anheuser-Busch InBev Says Goooooooollllllll!!! To Bars And 2026 World Cup
Anheuser-Busch InBev gives cheers to bars that show 2026 World Cup matches with a video tribute to the varying emotions that inevitably come along for the ride with every World Cup match. AB InBev’s “Cheers to Bars” tries to put images to words when words fail during any World Cup match with a wide variety […]
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Sazerac Is Ready For Summer With RTD Trio
Summer officially arrived this week and Sazerac is ready with the release of a trio of new ready-to-drink (RTD) canned spirits – two of them whiskey-based. The RTD trio are Buckhorn Whiskey Lemonade, Endless Afternoon Whiskey Lemonade and the vodka-based Lovebug Hard Cream Soda. Buckhorn Whiskey Lemonade combines Buckhorn’s blended whiskey with real lemon juice […]
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The Macallan Shows Up At Harrods
Speyside-based The Macallan has ventured outside their travel retail venue comfort zone – sorta – by opening a boutique in London luxury department store, Harrods – their first-ever UK boutique outside of travel retail. The Macallan’s new boutique occupies a space on Harrods’ ground floor and will offer a range of rare and limited-edition whiskies, […]
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Blade And Bow 12-Year-Old Takes A Bow
Kentucky-based Blade and Bow has released a new blended bourbon – 12-Year Solera Reserve – as an annual limited release. Blade and Bow 12-Year Solera Reserve was created at the Stitzel-Weller Distillery in Louisville. Blade and Bow 12-Year Solera Reserve was blended using a Solera finishing process in a quartet of wine and spirit barrels: […]
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The Most Interesting Man Surfaces For Father’s Day
The Most Interesting Man in the World – most well known as the spokesman of Dos Equis’ ongoing “Stay Thirsty” promotional campaign, has surfaced for Father’s Day alongside the Grammy-nominated Música Mexicana band Fuerza Regida. In a promotional video called “The Most Interesting Origins”, the “The Man” interacts within actual archival footage of Fuerza Regida, […]
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Old Pulteney Brings Out The Old In Old Pulteney
Highland-based Old Pulteney has released a pair of single malt whiskies – a 30 Year Old and a 50 Year Old – as part of the distillery’s celebration of their 200th anniversary. Old Pulteney 50 Year Old was matured in American oak casks with a splash of seasoning in a European oak cask, bottled at […]
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BAM! – Coors Releases Blended American Malt
The USA is taking on Australia in their second match of the 2026 World Cup today and just in time, Molson Coors has released their blended American malt whiskey for fans to consume whilst watching the match, but, alas, – only if they reside in Colorado or Illinois. The first product to emerge from the […]
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Tormore Begins Whisky Revival
Speyside-based Tormore Distillery is in revival mode with the release of a trio of single malt whiskies – Tormore 12 Year Old, Tormore 16 Year Old Sherry Cask and the non-age statement Tormore Timeless – after the distillery’s 2022 purchase from Pernod Ricard by London-based Elixir Distillers. Tormore Distillery whiskies had primarily been used as […]
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International Martini Day Arrives On Saturday
It is a triple holiday weekend approaching as first, Juneteenth arrives on Friday, followed closely by International Martini Day on Saturday – leading, predictably, to many a happy hour Espresso Martini being poured on that day while people enjopy themselves during the third holiday – watching 2026 World Cup matches. Juneteenth celebrates the day – […]
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The Macallan Joins Forces With The Marsdens
The Macallan Distillery has joined forces with the Marsdens – specifically, actor James Marsden and his son, Jack – for a promotional campaign called ‘Drink of a Generation’. The cinematic promotional campaign features both The Macallan’s Sherry Oak 25- and 30-year-old single malts. The Macallan Sherry Oak 25 Years Old is available for $2,785 per […]
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Cotswolds In Seventh Heaven With Newest Hearts & Crafts Whisky
English whiskymaker Cotswolds Distillery has released the seventh whisky in their Hearts & Crafts series – which highlights 19th century arts and crafts in the Cotswolds area – this time with a whisky aged in Madeira casks. Cotswolds Hearts & Crafts Madeira Cask Single Malt Whisky was matured in American oak ex-Madeira casks, bottled at […]
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Miller Preps For Dad’s Day
Miller Lite celebrates this weekend’s upcoming Dad’s Day – aka Father’s Day – with a promotion dubbed Miller Lite Fix Pack, encouraging dads to spend more time with their kids by providing gifts they can repair together. The Miller Lite Fix-Pack is “a limited-edition Father’s Day gift that combines the things Dads love most: spending […]
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Crown Royal Brings It
Diageo-owned Canadian blended whisky Crown Royal is “bringing it” with a new promotional video, entitled “Bring It”, as part of the new campaign. Crown Royal’s “Bring It” is set in a Texas honky-tonk and features appearances by Canadian country artist Ryan Langdon and Randy Savvy of the Compton Cowboys. The promotional campaign will be launched […]