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20 results across all types
- news
Train Your AI Wine Marketing Agents in 3 Easy Steps
If a rising tide lifts all boats, what happens when the tide goes out? For more than a generation, DTC wine marketers enjoyed the luxury of managing their craft buoyed by a rising tide of consumer spending. Today, we’re faced with a different reality that we’re all grappling with. No one knows all the answers, but all wine marketers are feeling the same pressure: DO MORE WITH LESS.
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Beyond SMS & Email: 2 Proven DTC Channels for Incremental Wine Sales in 2025
If you’re a wine marketer looking for incremental sales without taking big risks, it’s time to revisit two proven channels that have quietly regained their edge: direct mail and affordable mobile apps.
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Boost Holiday Wine Club Sales with a Mobile App
When I first encountered a Progressive Web App, I instantly realized this affordable technology, combined with personalized consumer messaging, could provide even the smallest wineries many of the same benefits currently enjoyed by the world’s most successful brands.
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Texas Just Changed the Rules for SMS Marketing - Here's What You Need to Know
If you’re a U.S. winery using SMS marketing -- or even just considering it -- you need to know about a new Texas law that quietly went into effect on September 1, 2025.
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AI Wine Marketing News - Hype, Reality, or Both?
Understand the difference between snake oil and reality by reading “AI Wine Marketing News” from VinterActive.
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AI Wine Marketing News - Surfing the AI Wage Boom
From a free MIT webinar about the interplay between humans and AI, the huge wage premium commanded by AI-literate employees, Shopify’s new AI tools, and a letter from “Dr. Frankenstein,” this edition of AI Wine Marketing News is an eye-opener!
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Wine Marketers: You’re Probably Using AI Wrong
In a recent Harvard Business School study of small marketing teams within Procter & Gamble, researchers found that collaboration with GenAI made one-person teams more productive than two-person teams that did not collaborate with AI. The implication for small wine brands is that they can out-innovate much larger brands.
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AI Wine Marketing Agents: 4 Free Ways They Can Help You in 2025
Amid the usual noise about AI condemning us to a life of misery, the last few months have provided wine merchants with a new generation of valuable survival tools in the form of powerful AI Agents.
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Surviving Marketing Myopia in the U.S. Wine Industry
Marketing myopia is a sometimes fatal condition afflicting industries with a long record of success that stubbornly focus their marketing efforts on what's worked well in the past, even when technology and consumer tastes change over time.
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SMS Holiday Wine Marketing Compliance – 2024 Guidelines
Questions about SMS compliance are slowing the adoption of text marketing for wine. This handy guide helps make sense of it all...
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Grow Your SMS List with 1-Click Wine Marketing Tools
Since customer service texts are twice as popular as promotional texts, it makes sense in most cases to launch your SMS channel by first targeting existing customers who want text messages about orders, shipments, and upcoming events.
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Monetizing Digital Wine Marketing with SMS Messaging
BOTTOM LINE: If you use social media/SEO/online ads – you can boost your odds of success by 675% by adding SMS messaging to your digital marketing campaigns.
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Preference-Based SMS Wine Marketing – A New Paradigm for Success
Now that consumers have embraced text messaging and wine merchants have affordable tools to personalize customer engagement based on consumer interest, savvy brands are racing ahead to profit from preference-based SMS wine marketing.
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2023 Year-End Report: 12 Positive Trends for DTC Wine Marketers
This year's data on SMS wine marketing paints an optimistic picture of wine merchants finally realizing the profit potential of today's most popular communication method.
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Double Your DTC Holiday Wine Sales with One Simple Trick
Armed with the power of SMS wine marketing, now’s the time to declare your independence from the tyranny of email marketing and engage your customers using text messaging.
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A Brave New World for DTC Wine Marketers
Armed with new AI-powered wine marketing tools, a growing appreciation of consumers who value inclusion/diversity over exclusion/tradition, and motivated by self-preservation, now's the time for wine marketers to prove their worth by stepping up when an entire industry is counting on us to deliver results.
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Introducing ChatGPT-Assisted SMS Wine Marketing from VinterActive
This ChatGPT-powered copywriting tool helps wine merchants quickly write amazing text messages to support any marketing goal.
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The Secret Ingredient for Boosting Wine Club Retention
Effective DTC marketing requires a reliable communication channel, but most wine marketers rely on email. And the only thing reliable about email marketing is that most consumers will never see the emails sent by wine merchants.
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How Can Ernest Hemingway Help Wine Marketers Write Better Text Messages?
Use These Tricks to Write Your Next Wine Marketing Masterpiece
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SMS Marketing Performance in the U.S. Wine Industry - 2023
Compared to the wine industry standard – email marketing – alcohol merchants using text messaging enjoyed up to 35 times more customer engagement for each text message they sent in 2022.