Latest dispatches

Why Expensive Wine Is Expensive — A Straight Answer

Brian Croser has spent fifty years making some of Australia's best wine — and he's got opinions about everyone else's. We sat him down to work through one question: why does expensive wine actually cost what it does? What you're paying for when a bottle reads $40, or $400, or $4,000 — and why "expensive" and "good" aren't the same axis, even though the whole market treats them like they are. From there it wanders where it wants to go. The critic he holds responsible for bending an entire country's wine industry out of shape. Why he reckons winemakers get too much credit and the vineyard not enough. The part of growing grapes that nobody — him included — has fully figured out. And where he'd put his money if he were starting over tomorrow. Fifty years in, he hasn't gone soft. Pour something decent and settle in. 🍷 Subscribe for the wine conversations that usually happen off-camera. #wine #briancroser #australianwine #winemaking #winetasting #bottleshock #adelaidehills #finewine #w