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Young generations don’t reject fine wine, they reinvent it

The most recent data dismantle the narrative of the "abstinent generation." Millennials and Gen Z have not moved away from wine: they have simply changed the way they experience it. And this, for the fine wines segment, could prove to be a structural opportunity. L'articolo Young generations don’t reject fine wine, they reinvent it proviene da Wine Meridian .

by Veronica Zin · source ↗

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