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Wine Marketers: You’re Probably Using AI Wrong

In a recent Harvard Business School study of small marketing teams within Procter & Gamble, researchers found that collaboration with GenAI made one-person teams more productive than two-person teams that did not collaborate with AI. The implication for small wine brands is that they can out-innovate much larger brands.

by Bryan St. Amant · source ↗

Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.

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