Wine and GDO, Romano of Circana: facing the structural decline in consumption, the most coherent response is to reduce production

Segments at opposite ends of the performance and outlook spectrum mapping Italian wine in GDO: Virgilio Romano, Business Insight Director at Circana, points to a possible path. Rationalising supply, the market is asking for it. L'articolo Wine and GDO, Romano of Circana: facing the structural decline in consumption, the most coherent response is to reduce production proviene da Wine Meridian .

by Emanuele Fiorio · source ↗