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What’s the Next Job?

Pictured above: The author mentoring Cana Vineyards winemaker, Melanie Natoli, many years ago. By Doug Fabbioli There has been a pretty significant shift in the job market. It’s getting harder for many people to find jobs and many are facing RIF’s. So, may I suggest an alternative to corporate or government employment? Perhaps in the field of agriculture and or winemaking? As a coach for hire, or consultant, with 45 years of experience in the wine industry, my best successes are teaching the next generation the macro and micro lessons of how to build, maintain and sustain a wine business. I say sustain rather than thrive because we all know how challenging this industry can be due to a host of issues including weather, labor, plant diseases, sanitation, social media, consumer trends, zoning issues, taxes, packaging materials, climate change, tariffs, micro bacterial issues, equipment breakdown, refrigeration, customer preference, high capital needs, building maintenance, landscaping an

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