What retail price is right for your Private Champagne Brand?

What retail price is right for your Private Champagne Brand? It’s a question that’s really important for anyone considering creating their own brand of champagne and I wish that there was a simple formula that allowed you to come up with the right answer every time, but there isn’t, so let’s consider some retail price in the U.K. and see what pointers they might give us. These prices are not directly comparable to prices in other markets but the positioning relatively to one another is relevant, as are the price categories that emerge. In my view, there are, broadly speaking, 4 price bands image. The Drinks Business Below £25 These prices can only be found in large supermarket chains who are selling their own brand. The supermarkets can achieve these prices because they place very large orders and can command the lowest possible cost prices; they operate on very thin profit margins; they spend little or nothing on marketing because they have a ready-made distribution network and in add

by jiles@mymaninchampagne.com (Jiles Halling) · source ↗