Uncorked Truth

By Aakanksha Agarwal You see these clichéd phrases everywhere. On mugs, Etsy merchandise and Instagram captions with thousands of likes: “Mommy needs wine.” “Wine because kids.” They read as humorous, but the premise is clear: parenting is exhausting, and wine is the relief. This idea– so familiar– is rarely questioned. But, in Oregon, for those building businesses around wine, the reality is far more specific. The “wine mom” trope didn’t originate from vineyards or tasting rooms. It began in social media parenting culture, where humor is quick and repeatable. Studies of social media and popular media have found “wine mom” culture frequently presents alcohol as a coping mechanism for the pressures of parenting while reinforcing simplified expectations of motherhood and normalizing drinking behaviors. At the same time, researchers note these jokes also function as a form of connection– mothers sharing experie

by Hilary Berg · source ↗