TTB Speaks up on Social Media

After 9 long years of technological advancement in the internet age, TTB quietly released Industry Circular: 2022-2, updating its Industry Circular: 2013-01 on alcohol social media last week. As a longtime legal advisor on compliant alcohol marketing, I was very curious what direction TTB would go, since so much has changed in this space since 2013, when TTB had to explain to industry members that social media was not just a conversation among friends but was actually regulated advertising. In this post, I will remind readers what the old policy said, explain what has changed in the new policy, and point out what’s missing.

by Rebecca Stamey-White · source ↗