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#wine-marketing
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Mendoza’s Data-Driven Wine Tourism Strategy: A New Direction for Destination Management
Mendoza, one of the world’s leading wine tourism destinations, is taking an important step towards evidence-based destination management through a new partnership designed to strengthen tourism intelligence, economic planning and industry competitiveness. Announced on October 15, 2026, the agreement between Ente Mendoza Turismo (EMETUR) and Bodegas de Argentina establishes a framework for systematically collecting and […] The post Mendoza’s Data-Driven Wine Tourism Strategy: A New Direction for Destination Management appeared first on Liz Palmer .
by liz admin4 viewsuncategorizedwinewine-economicswine-investmentwine-marketingwine-news - news
2026 Great Wine Capitals Conference: Redefining the Future of Responsible Wine Tourism in New Zealand
I was honoured and delighted to receive an invitation to speak at the 2026 Great Wine Capitals Global Network Annual Conference in Hawke’s Bay, New Zealand, this October. Unfortunately, I was unable to participate this year, which was particularly disappointing given the conference’s timely focus on responsible wine tourism, sustainability and strategic destination development – […] The post 2026 Great Wine Capitals Conference: Redefining the Future of Responsible Wine Tourism in New Zealand appeared first on Liz Palmer .
by liz admin2 viewsnew-zealand-winetourismtraveltrending-topicswinewine-economics - news
Spain Develops Sustainable Wine Tourism Routes Around Cerrato’s Underground Heritage
Cerrato Palentino demonstrates how cultural heritage, gastronomy and slow tourism can support rural destination development. Spain’s Cerrato Palentino region is advancing a heritage-led approach to wine tourism through the development of three thematic itineraries designed to strengthen its position as a sustainable rural destination. Announced on October 8th by the Provincial Council of Palencia (Diputación […] The post Spain Develops Sustainable Wine Tourism Routes Around Cerrato’s Underground Heritage appeared first on Liz Palmer .
by liz admin3 viewswinewine-investmentwine-marketingwine-newswine-tourismwine-tourism-news - news
Amy C. Gross Releases Holiday Wine Sales Playbook to Help Wineries Use AI in Their Own Voice
October 14, 2026 (Houston, TX) — Amy C. Gross, who has worked in artificial intelligence and wine since 2011, has released the Holiday Wine Sales Playbook, a free guide that [...]
by Press Release10 viewsindustry-news-releaseswine-businessaiamy-c-grossvinesleuthwine-marketing - news
Novel Pairings: A Book and Wine Club Without Borders
The book and wine club now reaches readers from coast to coast and offers a thoughtful holiday gift for the readers and wine lovers on every list. October 7, 2026 [...]
by Press Release15 viewsindustry-news-releaseswine-businesscalifornianovel-pairingssonomawine-club - news
Can Wine Tourism Take Umbria Global? Italy’s Green Heart Builds a New Destination Strategy
Umbria has the vineyards, medieval hill towns, gastronomy and cultural heritage of a major Italian wine destination. Now is looking at how wine tourism can play a greater role in attracting international travellers and generating economic value across its rural communities. A recent high-level discussion in Montefalco brought together wine producers, regional representatives, researchers and […] The post Can Wine Tourism Take Umbria Global? Italy’s Green Heart Builds a New Destination Strategy appeared first on Liz Palmer .
by liz admin10 viewsitalian-winetourismtravelwinewine-and-food-pairingswine-marketing - news
25 Years of UNESCO: How Wine Tourism Transformed Portugal’s Douro Valley
Portugal’s Douro Valley is marking 25 years as a UNESCO World Heritage Site and new figures demonstrate just how significant wine tourism has become to the region’s economy. When the Alto Douro Wine Region was inscribed on UNESCO’s World Heritage List in December 2001, the designation recognised a cultural landscape shaped by centuries of viticulture, […] The post 25 Years of UNESCO: How Wine Tourism Transformed Portugal’s Douro Valley appeared first on Liz Palmer .
by liz admin4 viewsportportugalwinewine-and-food-pairingswine-economicswine-marketing - news
How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand
Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated […] The post How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand appeared first on Liz Palmer .
by liz admin10 viewsitalian-winetraveltrending-topicswinewine-marketingwine-news - news
The New Global Wine Tourist
Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks […] The post The New Global Wine Tourist appeared first on Liz Palmer .
by liz admin18 viewsglobal-wine-tourism-intelligence-briefingliz-palmerliz-palmer-wine-tourism-brieftourismtraveltrending-topics - news
Wine Institute’s Share Wine Co-Lab Welcomes Beverage Strategist Erica Duecy for Office Hours This Week
August 17, 2026 — Wine Institute’s Share Wine Co-Lab continues its Summer Office Hours series this Wednesday, August 19, with a session exploring what’s really standing between wine and today’s [...]
by Press Release18 viewsindustry-news-releasespeoplewine-businesscalifornia-wineerica-duecyshare-wine-co-lab - news
The World’s 50 Best Vineyards 2026 Heads to Chile: Santiago to Host Global Wine Tourism’s Premier Awards
Santiago, Chile, will host The World’s 50 Best Vineyards 2026 during the week of 16 November, marking the awards’ first-ever edition in Chile. Home to the renowned Maipo Valley and gateway to many of Chile’s leading wine regions, Santiago provides the ideal setting to celebrate the world’s most outstanding vineyard experiences. The event will bring […] The post The World’s 50 Best Vineyards 2026 Heads to Chile: Santiago to Host Global Wine Tourism’s Premier Awards appeared first on Liz Palmer .
by liz admin20 viewschile-winechile-wine-tourismwinewine-economicswine-marketingwine-news - news
Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism
For generations, the annual grape harvest was an event reserved for vineyard workers and winemakers. Today, it has evolved into one of the most sought-after experiences in global wine tourism. Across Europe, North America, South America, Australia, New Zealand, and South Africa, wineries are increasingly opening their vineyards to visitors, transforming harvest from an agricultural […] The post Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism appeared first on Liz Palmer .
by liz admin16 viewsglobal-wine-evemtsliz-palmerliz-palmer-wine-tourism-briefwinewine-harvestwine-marketing - news
FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together
FINE, the International Wine Tourism Marketplace, will return to Valladolid, Spain, for its eighth edition on 10–11 March 2027, reinforcing its position as an important international meeting point for the wine tourism industry. The professional marketplace will bring together wineries, wine regions, hotels, tour operators, specialist travel agencies, destination organizations, and tourism professionals from across […] The post FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together appeared first on Liz Palmer .
by liz admin21 viewsliz-palmerliz-palmer-wine-tourism-briefspanish-winewinewine-educationwine-marketing - news
Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026
As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns […] The post Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026 appeared first on Liz Palmer .
by liz admin26 viewsitalian-wineliz-palmerliz-palmer-wine-tourism-briefuncategorizedwine-marketingwine-news - news
Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026
For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no […] The post Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026 appeared first on Liz Palmer .
by liz admin19 viewsliz-palmerliz-palmer-wine-tourism-brieftourismtraveltrending-topicswine-marketing - news
Che cosa potrebbe fare il mondo del vino per parlare alla Generazione Z (?)
“ A lot of wine culture feels complicated and kind of exclusive, which can make people my age feel like they do not belong or do not know enough. ” Questa frase scritta da uno studente universitario americano in Italia … continua »
by Jacopo Cossater18 viewsprimo-pianogen-zjacopo-cossaterthe-umbra-institute-food-conferencewine-marketing - news
Do You Judge a Book (Wine) by its Cover?
The Foreword: Setting the Scene Have you ever found yourself wandering the wine aisle, overwhelmed by enormous choices? What finally makes you reach out and grab that specific bottle? More often than not, it’s the label. That small piece of paper is a storyteller, a legal document, and a silent salesperson all rolled into one. Of... The post Do You Judge a Book (Wine) by its Cover? appeared first on Exploring the Wine Glass .
by exploringthewineglass21 viewspublished-articlesbuying-winechoosing-winewine-educationwine-label-designwine-labels - news
Robert Mondavi Winery Reopens: Redefining the Global Benchmark for Next-Generation Wine Tourism
Following a three-year transformation, Robert Mondavi Winery has reopened its historic Oakville estate, marking its 60th anniversary with what is arguably one of the most significant wine tourism reinventions in Napa Valley since the 1960s. The relaunch introduces a fully modernized visitor ecosystem, new hospitality and culinary spaces, expanded indoor-outdoor tasting environments, and advanced winemaking […] The post Robert Mondavi Winery Reopens: Redefining the Global Benchmark for Next-Generation Wine Tourism appeared first on Liz Palmer .
by liz admin21 viewsarticlestourismtraveltrending-topicsuncategorizedus-wine - news
Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry
In Verona this spring, the mood is shifting. At Vinitaly 2026, taking place April 14–17, 2026, the global wine community will once again gather to taste, negotiate, and forecast. Yet this year, something fundamental has changed. The conversation is no longer centred solely on vintages, pricing, or export markets. Instead, it is about people, place, […] The post Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry appeared first on Liz Palmer .
by liz admin20 viewsarticleseventsglobal-wine-evemtsliz-palmerwinewine-economics - news
She Asked, “Can We Go To The Castle?”
Dream Big Or Go Home Wine lovers aren’t born, they’re created, and this is my story of how it simply seems to happen. Ask any nursing mother to prove me wrong, we plant seeds, nurture them, and watch them grow. It’s like cultivating orchids, we use our gawd-given intuition and they bloom beautifully. We’re not […] The post She Asked, “Can We Go To The Castle?” first appeared on Wine Blog .
by Jo Diaz17 viewscastello-di-amorosakorbel-winerywinewine-educationwine-marketingarmstrong-woods - news
Perrier-Jouët was my final Champagne of 2025 + the perfect beginning for 2026
The final dinner of the year always feels symbolic, a quiet threshold between what has been and what is about to begin. To close 2025 and welcome 2026, I chose Perrier-Jouët. Some Champagnes feel like an occasion before the cork even moves, and Perrier-Jouët belongs to that rare category, a house whose history is inseparable […] The post Perrier-Jouët was my final Champagne of 2025 + the perfect beginning for 2026 appeared first on Liz Palmer .
by liz admin32 viewsarticleschampagnechampagne-regionchampagne-reviewstourismtravel - news
Champagne Laurent-Perrier: Two Iconic Expressions for the Holiday Season
Among the many Champagne houses that balance intellectual rigour with pure pleasure, Laurent-Perrier stands confidently at the top of the pyramid. For the holiday season, two cuvées in particular capture my attention, both for celebratory exuberance and contemplative depth: Grand Siècle No. 26 and Laurent-Perrier Cuvée Rosé. Each expresses a different philosophy of luxury – […] The post Champagne Laurent-Perrier: Two Iconic Expressions for the Holiday Season appeared first on Liz Palmer .
by liz admin23 viewsarticleschampagnechampagne-regionchampagne-reviewsfrench-winewine - news
A Classic Hostess Gift for the Holidays: Nicolas Feuillatte Réserve Exclusive Gift Pack with Two Flutes
Amid the endless swirl of holiday gifting, a few offerings strike the elusive balance between polish and pleasure quite like the Nicolas Feuillatte Réserve Exclusive Gift Pack, complete with two refined Champagne flutes. It is an effortlessly gracious hostess gift – considered, celebratory, and refreshingly unpretentious. Tasting NotesAt its core is Nicolas Feuillatte’s Réserve Exclusive […] The post A Classic Hostess Gift for the Holidays: Nicolas Feuillatte Réserve Exclusive Gift Pack with Two Flutes appeared first on Liz Palmer .
by liz admin22 viewschampagnechampagne-regionchampagne-reviewschristmaswinewine-and-food-pairings - news
The Return of Pink Chardonnay: A Lost Heir Rejoins Champagne’s Noble Lineage
Pink Chardonnay, officially recognized in the Champagne appellation since July 31, 2025, marks a historic return of a nearly forgotten grape variety to its rightful place in the region’s viticultural legacy. A natural mutation of white Chardonnay, this rediscovered gem becomes the eighth authorized grape variety in Champagne, joining the traditional seven and reflecting both […] The post The Return of Pink Chardonnay: A Lost Heir Rejoins Champagne’s Noble Lineage appeared first on Liz Palmer .
by liz admin19 viewschampagnechampagne-harvestchampagne-regionfrench-winetourismwine