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Happy Champagne Day!
Some afternoons are made for Champagne … the pop of a cork, golden bubbles, lively conversation and a toast to life’s finer moments….and today, on Champagne Day, who needs a better excuse? 🥂🍾 Champagne has always held a special place in my heart, and one of my proudest honors was being inducted as a Dame […] The post Happy Champagne Day! appeared first on Liz Palmer .
by liz admin3 viewschampagnechampagne-regiontourismtraveltrending-topicswine-news - news
2026 Great Wine Capitals Conference: Redefining the Future of Responsible Wine Tourism in New Zealand
I was honoured and delighted to receive an invitation to speak at the 2026 Great Wine Capitals Global Network Annual Conference in Hawke’s Bay, New Zealand, this October. Unfortunately, I was unable to participate this year, which was particularly disappointing given the conference’s timely focus on responsible wine tourism, sustainability and strategic destination development – […] The post 2026 Great Wine Capitals Conference: Redefining the Future of Responsible Wine Tourism in New Zealand appeared first on Liz Palmer .
by liz admin2 viewsnew-zealand-winetourismtraveltrending-topicswinewine-economics - news
UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe
France, Slovenia and Germany demonstrate how sustainability, experiential innovation and accessibility are shaping the future of wine tourism. Wine tourism has been evolving beyond traditional cellar-door tastings, with greater emphasis on sustainability, immersive experiences and inclusive hospitality. This shift was highlighted during Destination Vignobles 2026, held in Cognac, France, from 6–8 October, where UN Tourism […] The post UN Tourism Recognizes Three Innovations Redefining Wine Tourism in Europe appeared first on Liz Palmer .
by liz admin3 viewstourismtraveltrending-topicsun-tourismwine-tourismwine-trends - news
How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand
Mount Etna has long commanded international attention for its dramatic volcanic landscape and distinctive wines. Now, the Sicilian territory is strengthening another dimension of its identity:wine tourism as a strategic driver of destination development. The inaugural Radici Vulcaniche – Between Lava, Vineyards and Great Wines, held in Randazzo on August 29 and 30, 2026, demonstrated […] The post How Etna Is Turning Volcanic Terroir Into a Global Wine Tourism Brand appeared first on Liz Palmer .
by liz admin10 viewsitalian-winetraveltrending-topicswinewine-marketingwine-news - news
The New Global Wine Tourist
Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks […] The post The New Global Wine Tourist appeared first on Liz Palmer .
by liz admin18 viewsglobal-wine-tourism-intelligence-briefingliz-palmerliz-palmer-wine-tourism-brieftourismtraveltrending-topics - news
Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026
For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no […] The post Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026 appeared first on Liz Palmer .
by liz admin18 viewsliz-palmerliz-palmer-wine-tourism-brieftourismtraveltrending-topicswine-marketing - news
Driving the Future of Global Wine Tourism: My Participation at ENOWAYS 2026 in the Basque Country
I look forward to and am thrilled to participate in ENOWAYS – International Enotourism Summit 2026, at the invitation of Euskadi – Basque Country on November 23–26. As wine tourism continues to evolve into a strategic driver of economic development, destination branding, and cultural preservation, international forums such as ENOWAYS play an increasingly important role […] The post Driving the Future of Global Wine Tourism: My Participation at ENOWAYS 2026 in the Basque Country appeared first on Liz Palmer .
by liz admin19 viewsleadershipspanish-winesparkling-winetourismtraveltrending-topics - news
Why Investment Readiness Will Define the Next Era of Wine Tourism
The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building […] The post Why Investment Readiness Will Define the Next Era of Wine Tourism appeared first on Liz Palmer .
by liz admin20 viewsarticlestourismtraveltrending-topicsun-tourismwine - news
AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail
Three Days. Two Nights. 350 km. One Legendary Journey Around Nova Scotia’s Cabot Trail. Every great rally is measured not only by the roads travelled, but by the memories created behind the wheel. Over three unforgettable days and two incredible nights, I joined 20 drivers, co-pilots, and two photographers for the perfect blend of precision […] The post AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail appeared first on Liz Palmer .
by liz admin21 viewsarticlesliz-palmertourismtraveltrending-topicsamg-precision-rally-2026 - news
Bridging Two Wine Worlds: How the Strait of Messina Could Redefine Wine Tourism in Southern Italy
Italy’s landmark infrastructure project has the potential to reshape not only transportation, but also the future of experiential travel, regional development, and wine tourism across Sicily and Calabria. For centuries, the Strait of Messina has represented both a gateway and a barrier between mainland Italy and Sicily. Now, after decades of political debate, engineering revisions, […] The post Bridging Two Wine Worlds: How the Strait of Messina Could Redefine Wine Tourism in Southern Italy appeared first on Liz Palmer .
by liz admin19 viewsarticlesitalian-winetraveltrending-topicswine-investmentwine-news - news
International Tourism Up 2% in Q1 2026 Amid Growing Uncertainty
International tourist arrivals grew 2% over the first quarter of 2026, despite disruption caused by the crisis in the Middle East in March. According to the latest data from UN Tourism, some 307 million tourists travelled internationally in the first quarter of 2026, about 6 million more than the same period of 2025. While the start of the […] The post International Tourism Up 2% in Q1 2026 Amid Growing Uncertainty appeared first on Liz Palmer .
by liz admin24 viewstourismtraveltrending-topicsun-tourismwine-tourismwine-trends - news
Robert Mondavi Winery Reopens: Redefining the Global Benchmark for Next-Generation Wine Tourism
Following a three-year transformation, Robert Mondavi Winery has reopened its historic Oakville estate, marking its 60th anniversary with what is arguably one of the most significant wine tourism reinventions in Napa Valley since the 1960s. The relaunch introduces a fully modernized visitor ecosystem, new hospitality and culinary spaces, expanded indoor-outdoor tasting environments, and advanced winemaking […] The post Robert Mondavi Winery Reopens: Redefining the Global Benchmark for Next-Generation Wine Tourism appeared first on Liz Palmer .
by liz admin21 viewsarticlestourismtraveltrending-topicsuncategorizedus-wine - news
Chile’s Wine Consumption Decline: Rethinking the Horeca Channel Through Wine Tourism Innovation
The decline in wine consumption is no longer a localized concern; it is a global structural shift. In Chile, this trend is particularly visible, as changing consumer behaviour intersects with evolving economic and cultural dynamics. Younger generations are not simply drinking less; they are drinking differently. The traditional model, volume-driven consumption anchored in restaurants, has […] The post Chile’s Wine Consumption Decline: Rethinking the Horeca Channel Through Wine Tourism Innovation appeared first on Liz Palmer .
by liz admin19 viewsarticleschile-winechile-wine-tourismtourismtraveltrending-topics - news
Porto’s Historic “Factory House” Opens After 236 Years: A Rare Wine Tourism Experience Inside the Heart of the Port Trade
A New Chapter in Porto’s Wine Tourism Evolution The Factory House in Porto has opened its doors to visitors for the first time in its 236-year history. Long regarded as one of Europe’s most exclusive wine institutions, the opening represents a rare convergence of heritage preservation and experiential tourism, offering access not simply to a […] The post Porto’s Historic “Factory House” Opens After 236 Years: A Rare Wine Tourism Experience Inside the Heart of the Port Trade appeared first on Liz Palmer .
by liz admin20 viewsarticlesglobal-wine-evemtsglobal-wine-tourism-intelligence-briefingportportugaltourism - news
Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next
Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win […] The post Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next appeared first on Liz Palmer .
by liz admin25 viewsarticlesliz-palmerliz-palmer-wine-tourism-brieftourismtraveltrending-topics