#tara-wiese

Tara Wiese, Senior Director of Brand Marketing at Ole Smoky Distillery, Tells Us About its New Low-Cal RTD

The ready-to-drink category continues to evolve as consumers seek beverages that balance convenience, flavor, and a lighter drinking experience. Low-calorie canned cocktails have become a staple of summer menus, but standing out in an increasingly crowded category requires more than just a lower calorie count. It takes a product with authentic character and recognizable flavor. [...] The post Tara Wiese, Senior Director of Brand Marketing at Ole Smoky Distillery, Tells Us About its New Low-Cal RTD appeared first on Chilled Magazine .