#talking-point

Meeting the evolving expectations of the more mindful drinker

The more mindful drinker of today has evolving expectations. In creating the brand strategy and packaging identity for Cisk Session, a new lower-alcohol addition to the Cisk portfolio, brand design agency bluemarlin says recognising the fundamental shift in drinking culture was key. Charlie Spiers, bluemarlin account director, explains more. The launch builds on bluemarlin’s longstanding...