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#sazerac
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818 Tequila Shows Strong Growth Following Sazerac Partnership
October 6, 2026 — 818 Tequila is seeing strong momentum following its strategic partnership with Sazerac, which combines Sazerac’s U.S. distribution capabilities and commercial expertise with 818’s distinctive brand and [...]
by Press Release9 viewsindustry-news-releasesspirits-business818distributionnielsensazerac - news
News Briefs for July 6, 2026
•Sazerac has released the third edition of its Prohibition Collection, a series of whiskies created by the Buffalo Trace Distillery to celebrate its Prohibition-era brands. This year’s collection includes five whiskies—Henry Watterson, Kentucky River, John G. Carlisle, Walter B. Duffy, … Continue reading → The post News Briefs for July 6, 2026 appeared first on Shanken News Daily .
by cjelski18 viewsnewsbuffalo-trace-distillerydeutsch-family-wine-spiritsjosh-cellarsmaritime-brandsprohibition-collection - news
Buffalo Trace reveals third Prohibition Collection
Sazerac's Buffalo Trace Distillery has unveiled its third set of whiskeys produced at the George T Stagg Distillery during Prohibition The post Buffalo Trace reveals third Prohibition Collection appeared first on The Spirits Business .
by Miona Madsen18 viewsnewsbuffalo-trace-distilleryproductssazeracuswhiskey - news
SipMargs expands across US
Ready-to-drink sparkling Margarita brand SipMargs has begun its nationwide expansion in the US following an investment from Sazerac The post SipMargs expands across US appeared first on The Spirits Business .
by Miona Madsen17 viewsnewsmarketingrtdssazeracsipmargsus - news
Buffalo Trace Owner Acquires Bankrupt Kentucky Bourbon Distillery for $20 Million
Sazerac has acquired the former Garrard County Distilling property in Lancaster, Kentucky, after submitting the winning $20 million bid during a court-ordered auction, paving the way for new life at one of the state’s newest bourbon production facilities, LEX 18 reported. Sazerac’s intentions to purchase the distillery were first reported in March and are now […]
by David Morrow25 viewsamerican-whiskeynewsindustry-newssazerac - news
Sazerac Is Ready For Summer With RTD Trio
Summer officially arrived this week and Sazerac is ready with the release of a trio of new ready-to-drink (RTD) canned spirits – two of them whiskey-based. The RTD trio are Buckhorn Whiskey Lemonade, Endless Afternoon Whiskey Lemonade and the vodka-based Lovebug Hard Cream Soda. Buckhorn Whiskey Lemonade combines Buckhorn’s blended whiskey with real lemon juice […]
by Alex Bean18 viewswhiskey-articleswhiskey-news2026rtdsazeracsummer - news
Harry Redknapp offers free BuzzBallz for World Cup
Sazerac is giving away 21,866 BuzzBallz in the UK this summer – one for every day since England men’s team last lifted the trophy in 1966 The post Harry Redknapp offers free BuzzBallz for World Cup appeared first on The Spirits Business .
by Lauren Bowes17 viewsnewsbuzzballzfifa-world-cupmarketingsazerac - news
Sazerac Invests in Kendall Jenner’s 818 Tequila
818 Tequila, founded by Kendall Jenner, has received an investment from Sazerac, a partnership that will also loop the trendy tequila brand into the Louisville, Ky.-based spirits producer’s sales and distribution network. Sazerac announced the deal today in a press release that did not disclose the terms of the transaction. Jenner started 818 Tequila — which is owned by Calabasas Beverages — in 2021, and it experienced rapid growth right off the bat. Within the first seven months of business, 818 had sales of 136,000 cases. The article Sazerac Invests in Kendall Jenner’s 818 Tequila appeared first on VinePair .
by Stephen Bradley18 viewscelebritiescelebritycelebrity-spiritseconomicsinvestmentnews - news
Reports Suggest Sazerac in Talks With Brown-Forman Following Rumors of Pernod Merger
Weeks after news broke of discussions between Pernod Ricard and Brown-Forman about a potential deal, Sazerac is allegedly throwing its hat in the ring. The Kentucky-based spirits producer Sazerac approached Jack Daniel’s maker Brown-Forman about a deal, sources familiar with the matter confirmed to the Wall Street Journal. Brown-Forman shares spiked following the news of Sazerac’s interest and are up by over 11 percent at the time of publication. A similar jump occurred after reports last month revealed its talks with French spirits supplier Pernod Ricard. The article Reports Suggest Sazerac in Talks With Brown-Forman Following Rumors of Pernod Merger appeared first on VinePair .
by Stephen Bradley22 viewsbusinessindustrymergers-and-acquisitionsnewssazerac - news
13th Annual BourbonGuy.com Brackets: Round 1d: Redemption Bourbon vs Early Times Bottled-in-Bond
Hello again my friends! We are back with the final of our Round 1 Competitions. These were tasted in an order only known to my wife as another bit of obfuscation to hide what was being tasted. So Round 1 of the 2026 BourbonGuy.com Brackets continues with Division 1’s Number 1 seed, Early Times Bottled-in-Bond taking on Number 4 seed, Redemption. This is an interesting competition as it featured the highest proof pour versus the lowest proof as well as the two least expensive pours in the competition. Fun fact, each of these pours seem to be brands in transition as we will detail below. This bottle of Redemption is a two year old sourced bourbon from Deutsch Family Wine & Spirits, producers of Bib & Tucker, Masterson’s Rye, Gray Whale Gin, and Josh Cellars wine. Redemption is sourced from MGP in Lawrenceburg, Indiana. We are featuring a slightly older bottling as it looks as if the brand may have updated their bottle and possibly reformulated their bourbon since this bottle was produced
by Eric Burke15 viewsbartonbourbonsazeracnon-distiller-producerbrackets