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#liz-palmer-wine-tourism-brief
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Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions
Italy is taking wine tourism beyond the cellar door and placing it firmly within national agricultural and regional development policy. The Italian government has introduced a new national framework supporting wine tourism in the country’s wine-producing regions, linking the reputation of Italian wine more directly with the landscapes, culture, hospitality and communities where it is […] The post Italy Makes Wine Tourism National Policy: A New Model for Developing Wine Regions appeared first on Liz Palmer .
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Australia’s New Generation of Wine Tourism Blends Architecture, Gastronomy and Sustainability
Two new wine tourism destinations in Western Australia and Tasmania are showcasing a more ambitious approach to winery hospitality, bringing together wine, gastronomy, architecture, sustainability and sense of place. Australian wine group Overstory has expanded its visitor offering at Wayfinder Winery & Farm in Margaret River and Small Wonder in Tasmania’s Tamar Valley. Wayfinder’s new […] The post Australia’s New Generation of Wine Tourism Blends Architecture, Gastronomy and Sustainability appeared first on Liz Palmer .
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Uber Wine Taxi Connects Frankfurt with the Rheingau: A New Model for Accessible Wine Tourism
A new partnership between Uber, Frankfurt’s taxi network and leading Rheingau wineries is bringing digitally bookable wine tourism directly to travellers during the 2026 harvest. Wine tourism continues to evolve beyond the traditional tasting-room experience, with transportation, technology and accessibility increasingly becoming part of destination planning. A new initiative in Germany’s Rheingau offers an interesting […] The post Uber Wine Taxi Connects Frankfurt with the Rheingau: A New Model for Accessible Wine Tourism appeared first on Liz Palmer .
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Wine Tourism 2026: How Younger, Digital Travellers Are Reshaping the Wine Tourism Experience
By Liz PalmerAward-Winning Wine Journalist & Global Wine Tourism Strategist The profile of the wine tourist is changing. Once associated primarily with older, knowledgeable wine enthusiasts visiting cellars and tasting rooms, wine tourism is attracting a broader generation of travellers seeking gastronomy, culture, nature, sustainability and authentic experiences connected to place. New 2026 data from […] The post Wine Tourism 2026: How Younger, Digital Travellers Are Reshaping the Wine Tourism Experience appeared first on Liz Palmer .
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The New Global Wine Tourist
Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks […] The post The New Global Wine Tourist appeared first on Liz Palmer .
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Wine Tourism News: Asti Leads Piedmont’s Wine Tourism Growth
The Asti region is emerging as one of Piedmont’s strongest tourism performers in 2026, demonstrating how the strategic integration of wine, cultural heritage, gastronomy and landscape can strengthen destination competitiveness. According to figures cited in their regional report, Asti recorded the largest tourism increase in Piedmont, at 4.15%, representing approximately 30,000 additional visitors. More broadly, […] The post Wine Tourism News: Asti Leads Piedmont’s Wine Tourism Growth appeared first on Liz Palmer .
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Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026
From ancient winemaking traditions and UNESCO-recognized heritage to world-class gastronomy and spectacular landscape, these seven destinations belong on the wine travel map in 2026. Wine travel is no longer simply about moving from one tasting room to another. Today’s most memorable journeys combine exceptional wines with gastronomy, cultural heritage, landscapes and authentic connections to the […] The post Beyond the Classics: 7 Wine Regions Shaping Wine Travel in 2026 appeared first on Liz Palmer .
by liz admin20 viewsarmenian-winearticlesbritish-columbiacanadacanadian-wine-industryglobal-wine-tourism-intelligence-briefing - news
Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism
For generations, the annual grape harvest was an event reserved for vineyard workers and winemakers. Today, it has evolved into one of the most sought-after experiences in global wine tourism. Across Europe, North America, South America, Australia, New Zealand, and South Africa, wineries are increasingly opening their vineyards to visitors, transforming harvest from an agricultural […] The post Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism appeared first on Liz Palmer .
by liz admin15 viewsglobal-wine-evemtsliz-palmerliz-palmer-wine-tourism-briefwinewine-harvestwine-marketing - news
FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together
FINE, the International Wine Tourism Marketplace, will return to Valladolid, Spain, for its eighth edition on 10–11 March 2027, reinforcing its position as an important international meeting point for the wine tourism industry. The professional marketplace will bring together wineries, wine regions, hotels, tour operators, specialist travel agencies, destination organizations, and tourism professionals from across […] The post FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together appeared first on Liz Palmer .
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Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026
As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns […] The post Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026 appeared first on Liz Palmer .
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Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026
For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no […] The post Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026 appeared first on Liz Palmer .
by liz admin18 viewsliz-palmerliz-palmer-wine-tourism-brieftourismtraveltrending-topicswine-marketing - news
National Press Release Announces My Appointment as a 2026 Canadian Marketing Association Awards Judge
Today, a national press release was distributed across Canada and the United States announcing my appointment as a Judge for the 2026 Canadian Marketing Association (CMA) Awards. I’m honoured to once again serve on the judging panel in the Brand Building discipline, recognizing the campaigns that demonstrate outstanding strategy, creativity, innovation, and measurable business impact. […] The post National Press Release Announces My Appointment as a 2026 Canadian Marketing Association Awards Judge appeared first on Liz Palmer .
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Honoured to Judge Excellence in Brand Building at the CMA Awards
I’m honoured to once again serve as a Senior Judge for the Canadian Marketing Association (CMA) Awards, evaluating entries in the Brand Building discipline. Recognized as Canada’s premier marketing awards program, the CMA Awards celebrate the country’s most innovative, creative, and results-driven campaigns – setting the benchmark for excellence across the marketing industry. I look […] The post Honoured to Judge Excellence in Brand Building at the CMA Awards appeared first on Liz Palmer .
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How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations
Canada’s Okanagan Valley has long been respected by wine professionals for its cool-climate wines, innovative producers, and spectacular vineyard landscapes. Yet despite its international acclaim, the region has often been overshadowed by more established wine destinations such as Napa Valley, Bordeaux, Tuscany, and the Douro Valley. That is beginning to change. Kelowna’s designation as Canada’s […] The post How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations appeared first on Liz Palmer .
by liz admin19 viewsarticlesbritish-columbiacanadacanadian-wine-industryliz-palmer-wine-tourism-brieftourism - news
What Napa and Sonoma’s Tasting Fee Cuts Mean for the Future of Global Wine Tourism
For decades, Napa Valley and Sonoma County represented the gold standard of premium wine tourism. Exclusive tastings, luxury hospitality, and elevated visitor experiences helped establish California Wine Country as one of the world’s most successful wine tourism destinations. Today, however, a significant shift is underway. Faced with declining visitation, changing consumer preferences, and broader challenges […] The post What Napa and Sonoma’s Tasting Fee Cuts Mean for the Future of Global Wine Tourism appeared first on Liz Palmer .
by liz admin24 viewscalifornia-wineliz-palmer-wine-tourism-briefnewsus-winewine-economicswine-news - news
Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next
Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win […] The post Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next appeared first on Liz Palmer .
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