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Honoured to Judge Excellence in Brand Building at the CMA Awards
I’m honoured to once again serve as a Senior Judge for the Canadian Marketing Association (CMA) Awards, evaluating entries in the Brand Building discipline. Recognized as Canada’s premier marketing awards program, the CMA Awards celebrate the country’s most innovative, creative, and results-driven campaigns – setting the benchmark for excellence across the marketing industry. I look […] The post Honoured to Judge Excellence in Brand Building at the CMA Awards appeared first on Liz Palmer .
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How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations
Canada’s Okanagan Valley has long been respected by wine professionals for its cool-climate wines, innovative producers, and spectacular vineyard landscapes. Yet despite its international acclaim, the region has often been overshadowed by more established wine destinations such as Napa Valley, Bordeaux, Tuscany, and the Douro Valley. That is beginning to change. Kelowna’s designation as Canada’s […] The post How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations appeared first on Liz Palmer .
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What Napa and Sonoma’s Tasting Fee Cuts Mean for the Future of Global Wine Tourism
For decades, Napa Valley and Sonoma County represented the gold standard of premium wine tourism. Exclusive tastings, luxury hospitality, and elevated visitor experiences helped establish California Wine Country as one of the world’s most successful wine tourism destinations. Today, however, a significant shift is underway. Faced with declining visitation, changing consumer preferences, and broader challenges […] The post What Napa and Sonoma’s Tasting Fee Cuts Mean for the Future of Global Wine Tourism appeared first on Liz Palmer .
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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next
Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win […] The post Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next appeared first on Liz Palmer .
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